Women's Tennis Association (WTA)
Saudis tip the scales in battle for tennis’s future but Masters hold the key
The future of professional tennis – structurally and commercially – will be decided in the coming weeks. On one side are the ATP and WTA tours; on the other, the four Grand Slams. Investment from Saudi Arabia appears to have tipped the balance in favour of the tours.
DAZN looks to flagship WTA, Fiba events in Mena to stir broadcast interest
Rights sales processes are being issued in Mena for WTA Tour and Fiba basketball, SportBusiness understands, as DAZN’s Broadcast Partnerships arm seeks to maximise the impact of major events in the region and end the Tour blackout.
EXCLUSIVE: ATP and WTA on course for historic merger
The ATP and WTA are understood to have reached consensus on key issues that would enable the two entities to combine their commercial interests, paving the way for a historic merger.
Sky holds off Netflix challenge to secure ATP/WTA clean sweep
Sky pounced on its opportunity to take ATP Tour and WTA Tour rights on an exclusive basis across the UK, Ireland, DACH and Italy, but was almost beaten to the package by Netflix.
CVC finalises $150m WTA investment deal
The Women’s Tennis Association (WTA) has today (Tuesday) announced the closing of its agreement with CVC Capital Partners that will see the private equity company invest in a new commercial vehicle for t…
EXCLUSIVE: Sky finalises ATP and WTA deal across active territories from 2024
Sky will become the new home of the ATP and WTA tours across its active markets of the UK, Ireland, Germany, Austria, Switzerland and Italy from 2024 onwards, SportBusiness understands
ATP, WTA tours partner for ‘Drive to Survive’-style Netflix docuseries
The Association of Tennis Professionals, Women's Tennis Association and all four tennis grand slams are collaborating to create an immersive Netflix docuseries in partnership with Formula 1: Drive to …
Tennis Channel expands WTA rights to four European countries
Sinclair Broadcast Group-owned outlet takes big step in global expansion
WTA Tour buoyed by beIN extension in Australia, France and Turkey
Pay-television broadcaster beIN Sports has signed off on a five-year extension to its rights deal in Australia, France and Turkey for women’s tennis’ WTA Tour.
WTA and ATP forge deeper ties with launch of second season of content series
The Women’s Tennis Association and the Association of Tennis Professionals have marked their first major initiative since the integration of their marketing departments in January by launching a new s…
Rivals Stats Perform and Sportradar team up on WTA data delivery
Stats Perform has teamed up with fellow sports media and betting data provider Sportradar to deliver official data from the Women’s Tennis Association (WTA) for the latter’s in-play tennis odds and tra…
TV2 Denmark secures long-term WTA rights amid Tauson interest
Commercial broadcaster TV2 has sealed a long-term deal for Women’s Tennis Association rights in Denmark as it looks to capitalise on emerging Danish talent.
TV4 Media becomes WTA rights-holder in Finland, Norway and Sweden
TV4 Media, a Telia-owned broadcasting company, has acquired exclusive rights in Finland, Norway and Sweden to WTA women’s tennis events.
Stats Perform unveils six-year GVC agreement on back of WTA data deal
GVC Holdings, the sports betting group that houses bookmakers including Bwin, Coral, Ladbrokes, and Sportingbet, has become the first client to be announced as taking the expanded Women’s Tennis Association d…
Stats Perform marries WTA data supply with betting streaming rights in six-year deal
Sports data and technology company Stats Perform has finalised a six-year agreement for the Women’s Tennis Association’s data rights, adding to its existing betting streaming rights to the women’s tour.
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SuperSport adds WTA to tennis rights portfolio
SuperSport, the sub-Saharan African pay-television broadcaster, has acquired rights to events organised by the Women’s Tennis Association (WTA).
New ATP chairman Gaudenzi: Tennis media rights ‘too fragmented’
Andrea Gaudenzi, the new chairman of the ATP tennis tour, has said the Covid-19 crisis has highlighted the need for a more collective model in tennis, suggesting that tennis media rights are too “fragmented” and…
Discovery sees off aggressive incumbent bid to gain WTA rights in Russia
US media group Discovery saw off an aggressive bid from incumbent Match TV to take over exclusive rights in Russia to Women’s Tennis Association events from 2020, completing its tennis set in the country.