Denmark
Disney tests Nordics sports market waters with Uefa club rights deal
Disney's entry into the Nordics rights market, landing the Uefa Europa League and Conference League in Denmark and Sweden, enables it to secure locally relevant content ahead of a more potentially heavyweight rights spend.
Amazon enters Nordics as Viaplay sells off slice of Premier League rights
Amazon has made its first move into the sports media rights space in the Nordics, striking a deal with Viaplay Group for a package of English Premier League matches
Viaplay solidifies Danish football dominance with new Pokalen deal
Viaplay Group has strengthened its grip on domestic football in Denmark, sealing a new exclusive agreement for the Pokalen knockout cup competition.
Wimbledon finds long-term Danish home on DR
DR, the public-service broadcaster in Denmark, has committed to showing the Wimbledon Championships for at least the next three editions, having struck a last-minute single tournament deal last year.
Blow to European Super League as Danes win trademark case
No other football league or competition in Europe will be able to use the name, The Super League, after the European Union Trade Mark Office sided with Denmark's Superligaen A/S.
DR picks up Denmark’s qualifiers for next two major women’s tournaments
DR, the public-service broadcaster in Denmark, has struck a four-year deal with the Danish Football Association (DBU) covering rights to the qualifiers for the Uefa Women's Euro 2025 and the 2027 Fifa…
Viaplay Denmark hikes subscription cost by 11 per cent
Viaplay Denmark is raising the price of its all-encompassing subscription package by 11 per cent to DK499 (€66.95/$72.04) per month.
Danish Superliga averts rights fee drop despite lack of competition
The Danish Superliga has generated a marginal increase in its new six-season domestic media rights agreements with TV2 and Viaplay, reflecting a sluggish marketplace shorn of competition and hindered by legislative restrictions.
Danish Cup rights hit market in six-year tender
An invitation to tender for Danish football’s Pokalen knockout cup competition, covering 2024-25 to 2029-30, has been issued.
Viaplay’s Danish boss targets Champions League as key ‘growth driver’
Fresh off the back of retaining Danish Superliga rights, Viaplay has set its sights on keeping the Uefa Champions League on its screens in Denmark as it plots a path back to profitability
Battling Viaplay retains Superliga rights to 2030, TV2 back in picture
TV2, the government-owned broadcaster in Denmark, and Viaplay have landed domestic media rights to the Danish Superliga in new six-year deals that strengthen the embattled latter's portfolio ahead of any…
Vingegaard and Pogacar’s rivalry brings record viewership to Tour de France
One of the most intense head-to-head battles in recent years in road cycling had the knock-on effect of producing stellar television ratings for this year’s Tour de France in the three key contributing m…
Shinai retains Wimbledon rights in China, eleventh-hour deal struck in Denmark
Chinese media group Shinai Sports has signed a two-year extension to its media rights deal for the Wimbledon tennis grand slam
TV2 Denmark to follow Rune’s fortunes in ATP Tour renewal to 2026
TV2, the commercial broadcaster in Denmark, will continue to show men's tennis' ATP Tour until the end of the 2026 season, after securing a new rights agreement
Warner Bros. Discovery out of picture for Danish Superliga rights
The Danish Superliga will not be on the screens of channels owned by Warner Bros. Discovery in Denmark from 2024-25, after the incumbent rights-holder did not submit a bid by the May 10 deadline
Danish Superliga launches domestic tender following no single buyer rule suspension
The Danish Superliga has kicked off its domestic broadcast rights tender process following the recent approval from the Danish Competition Council to suspend the no single buyer rule
Viaplay brings Finland into MotoGP fold to cement pole position
Multi-platform subscription broadcaster Viaplay has tightened its grip on motorsport properties in the Nordic region through a six-season agreement for exclusive MotoGP rights.
Sportway nets Danish ice hockey league media, betting and data rights
Sportway Media Group, the automated production and live streaming firm, has secured exclusive media rights for Metal Ligaen, the top-tier Danish ice hockey league, in a 'long-term' agreement