China
Migu deal gives Chinese Super League stability after five years of crisis
The five-season deal unveiled in February between the Chinese Super League and telco China Mobile has almost doubled the media-rights income of the league.
WTA Tour’s China blackout ends with Youku streaming deal
Women's tennis' WTA Tour is back on screens in China for the first time in two years after streaming service Youku acquired the rights in a three-year deal.
CCTV retains Australian Open rights to 2026
Chinese state broadcaster CCTV will continue showing the Australian Open until 2026, a significant deal for the grand slam given it is the only one of tennis’s four majors which is shown in a convenient t…
All 17 Formula E races secure live airing on CCTV
Every race from the 2024 Formula E season is to be shown live in China for the first time after the series organiser signed a significant media rights agreement with the state-owned China Media Group (CMG)
France Télévisions to give Paris 2024 UHD treatment, IOC signs CMG pact
Public-service broadcaster France Télévisions has been given the green light to provide ultra-high definition (UHD) broadcasts of the country’s home Summer Olympic and Paralympic Games next year.
Huya sublicenses UFC rights from Migu
Streaming platform Huya will begin showing Ultimate Fighting Championship (UFC) events in China after sublicensing rights to the mixed martial arts promotion from rival streaming service Migu.
Wanda initiates Infront sale process with Deutsche Bank hire
Chinese conglomerate Wanda Group has appointed Deutsche Bank as advisers on a potential sale of the Infront sports marketing agency
Shinai nets exclusive digital rights to Uefa club competitions
Chinese media group Shinai Sports has announced an exclusive digital rights deal for Uefa club competitions for the 2023-24 season, bolstering its portfolio of top-tier football properties
WST turns to Red Lantern to develop Asian digital presence
Digital marketing agency Red Lantern has been appointed by the World Snooker Tour (WST) to develop its presence in key Asian markets
Shinai retains Wimbledon rights in China, eleventh-hour deal struck in Denmark
Chinese media group Shinai Sports has signed a two-year extension to its media rights deal for the Wimbledon tennis grand slam
UFC extends Mola deal in Indonesia, unveils China fitness initiative
The Ultimate Fighting Championship has extended its exclusive media rights deal in Indonesia with streaming platform Mola as part of a new “multi-year” agreement.
Tencent returns to stream F1 in China
Tencent, the digital multimedia company, is back as a Formula 1 rights-holder in China, signing a multi-year deal with the motor-racing series
WorldSBK secures Chinese exposure with two-year Douyin deal
The FIM Superbike World Championship will receive live coverage on Chinese social media platform Douyin through an agreement between series promoter Dorna WSBK Organization and the China Sports Media (CSM)…
UFC’s Asian talent pathway could bring coveted commercial growth
The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
PFL, China Sports Media ink broadcast deal
The Professional Fighters League (PFL) and China Sports Media (CSM) have announced a multi-year agreement to broadcast live fight coverage on short-form video platform Douyin, giving users access to all…
ICF widens Chinese exposure with CMG, adds sponsorship and licensing deals
The International Canoe Federation (ICF) has agreed a new broadcast rights deal with China Media Group (CMG), the Chinese state media company, along with striking sponsorship and licensing agreements in…
Shinai lands French Open digital rights in China
Beijing Shinai Sports Media Technology (Shinai) has acquired digital rights in China to the next three editions of the French Open grand slam tennis tournament
Baidu eyes growth in Chinese long-tail sports market with Pixellot deal
AI-automated sports production company Pixellot has entered into a strategic agreement with Chinese internet giant Baidu as part of plans to further expand the latter’s involvement in the sports market.