Stars align for Uefa to net strong Euros increase in UK
Uefa secured an excellent uplift for rights to Euro 2024 and Euro 2028 in the UK, capitalising on record audiences and the promise of a UK-hosted tournament in 2028.
EXCLUSIVE: Infront lands Brazilian football international media, betting rights
Infront has begun selling international broadcast and betting rights to the Campeonato Brasileiro Série A after striking one-year deals with the Liga Forte Uniao (LFU) and Libra blocs of clubs, SportBusiness understands.
Globo renegotiation gives Fifa hope of World Cup increase in Brazil
Globo’s renegotiated deal for rights to the 2026 Fifa World Cup has given Fifa hope of extracting even more from Brazil than it otherwise would have done, as its sales agent LiveMode prepares to take an additional premium package of rights to the market.
Divided Brasileirão plays into Globo’s hands as big clubs earn less
The dream of a unified, centralised Brasileirão will have to wait until 2030 at the earliest as years of public pettiness between clubs, meetings about meetings and arguments over small amounts of money have resulted in another resounding victory for Brazil’s biggest media group, Globo.
Dentsu sprints to the finish in Asia as Games countdown begins
Dentsu's deal with the Hong Kong government for rights to Paris 2024 has helped the agency keep its sales total ticking as the final deals of the 2018-24 Olympic cycle are completed.
FA Cup rights value increases in new WBD gatekeeper deal
England’s Football Association is understood to have secured an important uplift for domestic FA Cup rights in its new deal with Warner Bros. Discovery, but has sacrificed exposure for income at a time when finances are more important than ever to the governing body.
Hong Kong government repeats ‘one-off’ Olympics rights acquisition
Hong Kong’s government has gone back on a promise to steer clear of the country's media rights market, stepping in to acquire exclusive rights to the 2024 Olympic Games in Paris.
TV 2 seals crucial Champions League renewal in Norway
TV 2 Group managing director and editor in chief Olav Sandnes said in a press release the media group had faced “strong competition” and that Champions League rights “are not sold on the cheap”.
LiveMode’s Fifa love affair continues with 2026 World Cup sales mandate
LiveMode has been renewed as Fifa’s exclusive media rights sales agent in Brazil for the men’s World Cup, providing the agency with a far more attractive package of rights for the 2026 tournament than it sold in 2022.
EXCLUSIVE: Libra clubs hold out as Zeus pushes for Brazilian football betting deals
Zeus Sports Marketing and 1190 Sports are halfway to securing international betting and media rights to the Brazilian Série A in 2024, having agreed deals with 10 top-tier clubs for the upcoming season.