DAZN strikes 10-year global deal to distribute NFL Game Pass
The National Football League and DAZN Group have reached a 10-year agreement to distribute the NFL Game Pass direct-to-consumer digital service around the world beginning with the 2023 season
Fox sells out Super Bowl LVII ads as crypto firms bow out
Fox has sold out all of its Super Bowl LVII advertising inventory ahead of the National Football League's showpiece game between the Philadelphia Eagles and Kansas City Chiefs at State Farm Stadium in…
Netflix to promote ‘Full Swing’ docuseries through Michelob Super Bowl commercial
Global streaming service Netflix will promote its upcoming PGA Tour-focused docuseries Full Swing via a Michelob Ultra commercial during the Fox broadcast of Super Bowl LVII on February 12
Apple’s premium MLS ads ‘to cost $4m per season’, no viewership guarantees given
Technology giant Apple is moving away from convention in the selling of commercials around its Major League Soccer coverage and is asking sponsors to buy season-long package spots rather than individual…
Mets to air Super Bowl LVII commercial in New York area
Major League Baseball's New York Mets have unveiled plans to air a Super Bowl LVII commercial on New York area-network Fox 5 New York on February 12.
LPGA unveils multi-part documentary series
The Ladies Professional Golf Association is looking to develop a presence in the ever-increasing sports documentary space by unveiling the multi-part Drive On: LPGA All Access, which will air on LPGA platforms…
PBR joins docuseries wave with Prime Video’s ‘The Ride’
The Endeavor-owned Professional Bull Riders has joined the ever-increasing sports docuseries wave with the eight-episode The Ride, which will premiere later this year on Amazon Prime Video in more than…
Peacock reaches 20m paid subscribers in Q4 as losses deepen
Comcast NBCUniversal has announced that streaming service Peacock added five million paying subscribers in its fourth quarter of 2022, bringing the total subscriber base to 20 million
Sinclair’s Diamond Sports Group ‘heads towards $8.6bn debt restructure’
Diamond Sports Group, the Sinclair Broadcast Group entity that operates the Bally Sports group of regional sports networks in the United States, is reportedly heading towards a $8.6bn (€7.8
NBA, Meta put VR at heart of deal extension
The National Basketball Association has signed a virtual reality-focused multiyear deal extension with global tech giant Meta