MENA
Infront nets Bundesliga sales remit in cluster of European markets
Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.
DAZN looks to flagship WTA, Fiba events in Mena to stir broadcast interest
Rights sales processes are being issued in Mena for WTA Tour and Fiba basketball, SportBusiness understands, as DAZN’s Broadcast Partnerships arm seeks to maximise the impact of major events in the region and end the Tour blackout.
DAZN steps in to show US Masters in Mena region
DAZN has continued in its attempts to carve out a niche in golf in a deal for exclusive rights to golf’s 2024 US Masters in the Middle East and North Africa.
UFC switches to Starzplay in Mena as UAE ties deepen
Starzplay has secured an exclusive multi-year deal for UFC rights in the Middle East and North Africa, a region in which the mixed martial arts behemoth has cemented its position over recent years
DAZN to offer additional PGA Tour feeds across Mena, SE Asia
DAZN is to exclusively offer additional live feeds from the PGA Tour across 27 countries in the Middle East and North Africa and Southeast Asia, and will also distribute the Tour’s FAST (free ad-supported streaming TV) Channel.
Sony becomes founding partner of Saudi-backed Esports World Cup
The Sony Group has announced a multi-year agreement to become a founding partner of the Saudi-backed Esports World Cup, which takes place this summer in the kingdom’s capital city, Riyadh.
Team goes to market in Israel, leaving Mena as main outlier
Broadcasters in Israel have been given five weeks to formulate their bids for media rights to Uefa club competitions in the country
BeIN recaptures F1 in Mena, adds Turkey in major 10-year deal
Pay-television broadcaster beIN Sports has agreed a 10-year deal for exclusive F1 rights across the Middle East, North Africa and Turkey, five years on from dropping rights in the Mena region over piracy concerns.
Evision seals ICC rights in Mena until 2027
Evision, the media and entertainment arm of telco e&, has secured exclusive International Cricket Council rights in the Middle East and North Africa until the end of 2027
Serie A nets uplift from first international deals, betting rights award close
Lega Serie A is close to finalising its first international broadcast deals of the new cycle after rights were awarded in eight countries from the 2024-25 season onwards
CAF ‘recommits’ to beIN agreement following negotiations
The Confederation of African Football (CAF) has announced an end to its row with beIN Sports following the recent cancellation of a broadcast deal which prompted threats of legal action by the Qatar-based…
PFL eyes profitability by 2025, targets top fighters to fuel PPV
The Professional Fighters League (PFL) expects to be profitable by 2025, off the back of its Saudi investment that will fund the acquisition of top fighters and staging of showpiece events that in turn…
Times Internet bags BCCI rights in string of international territories
Times Internet, owner of cricket-dedicated broadcaster Willow, has secured exclusive Board of Control for Cricket in India (BCCI) rights in North America, the Middle East and North Africa, and Southeast…
International sales push Saudi Pro League towards $100m annual media rights income
The Saudi Pro League is on course to earn about $15m per season for its international media rights for the 2023-24 and 2024-25 seasons, taking its total global media rights income to about $100m per season.
ICC goes to market in Mena with media rights to 2027
The International Cricket Council has launched separate invitations to tender (ITT) in the Middle East and North Africa for media rights to men's and women's tournaments in the 2024-27 cycle
Competitive threat of Saudi-backed PFL hits WWE, Endeavor share prices
News this week of Saudi Arabian state investment in the Professional Fighters League (PFL) has caused shares in both World Wrestling Entertainment (WWE) and Ultimate Fighting Group (UFC) parent Endeavor…
PFL targets UFC parity in five years after $100m Saudi investment
SRJ Sports Investments, the new vehicle created by Saudi Arabia’s Public Investment Fund (PIF), has made its first move, a $100m (€92m) investment into US-based mixed martial arts promotion the Professional Fig…
BeIN strikes late US Open rights deal in Mena
Pay-television broadcaster beIN Sports has renewed its rights across the Middle East and North Africa to the US Open tennis grand slam for a further five years as part of a deal announced shortly before…