Asia-Pacific
Bundesliga builds up local presence in Apac, India with key hires
Bundesliga International has made a trio of executive hires and promotions across Asia-Pacific and India, as it looks to further build the league's exposure on the ground with media rights deals already locked in across much of the region for the long term.
Infront retains slice of Serie A international rights with APAC deal
Infront is to exclusively sell Serie A broadcast rights in 36 territories across the Asia-Pacific region in a three-season agreement that includes a prolongation option
PGA Tour looks to build out international sales team with top APAC hire
The PGA Tour has begun the search for a senior media rights executive with experience across the Asia-Pacific region, following a decision taken at the start of the year to manage the sale of its international media rights in-house.
BeIN expands Bundesliga rights with three-year APAC deal
Pay-television broadcaster beIN Sports has acquired rights to the Bundesliga in 10 territories across the Asia-Pacific region as part of a new deal with the German Football League (DFL) until 2025-26
UFC’s Asian talent pathway could bring coveted commercial growth
The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
Premier Sports renews NRL rights in Asia
Pay broadcaster Premier Sports Asia has acquired exclusive live rights in more than 20 markets in Asia for Australia's National Rugby League in a five-year deal from 2023 to 2027
BeIN Sports moves up a gear in Asia with Formula One deal
The deal considerably strengthens beIN’s portfolio in the region and should quieten, at least in the short term, debate over the company’s commitment to Asia.
Infront’s Asia windfall: Why Fifa took World Cup rights in house
Local sources say that Fifa’s sales team is already active in the region for sales to the 2026 tournament – to be held across the US, Mexico and Canada – and has been speaking with media companies to ‘warm up’ the market ahead of negotiations next year.
EXCLUSIVE: Fifa to move on from Infront regional deal, bring APAC media rights in house
Fifa made the decision to move APAC media rights sales in-house earlier this year and is thought to have notified its two current sales agencies in the region, Infront and Dentsu, several months ago.
Warner Bros. Discovery to offer IBU competitions across Europe, Asia-Pacific
Media group Warner Bros
EXCLUSIVE: beIN Sports set to acquire Formula 1 rights in Asia-Pacific
Pay-television broadcaster beIN Sports is finalising a multi-year deal beginning in 2023 for Formula 1 rights across its Asian markets, SportBusiness understands
OneFootball appoints Sportfive’s Seifert as APAC strategy lead
OneFootball has appointed Sportfive executive Sebastian Seifert to lead its strategy in the Asia-Pacific region
BeIN recommits to EFL in two-year deal
Pay-television broadcaster beIN Sports has secured English Football League (EFL) broadcast rights in a host of its territories in a deal covering the 2022-23 and 2023-24 seasons, SportBusiness understands
AE Live appoints Stats Perform’s Ghangas to Apac commercial role
Broadcast solutions provider AE Live has announced the appointment of Stats Perform’s vice-president for Southeast Asia and Hong Kong, Simar Ghangas, as head of commercial for the Asia-Pacific region.
Premier League defies trends to increase value in Asia-Pacific outside China
The Premier League’s latest round of rights sales in Apac is considered a major success, despite a substantial drop in overall value due to the collapse in the market in China.
ONE Esports unveils Apac esports and gaming show Gamer’s Paradise
Esports and gaming promoter ONE Esports is today launching a new television show, Gamer's Paradise, in partnership with presenting sponsor Marriott Bonvoy
IMG appoints OneFootball’s McFarlane to senior role in Asia
The IMG agency has appointed Mark McFarlane as senior vice-president for strategic partnerships in Asia
Media executive Sheikh to succeed long-serving Levy as NBA Asia chief
The National Basketball Association has announced that Scott Levy, the executive vice-president and managing director of its NBA Asia division, will leave the organisation at the end of next month