Infront
Infront nets Bundesliga sales remit in cluster of European markets
Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.
EXCLUSIVE: Infront lands Brazilian football international media, betting rights
Infront has begun selling international broadcast and betting rights to the Campeonato Brasileiro Série A after striking one-year deals with the Liga Forte Uniao (LFU) and Libra blocs of clubs, SportBusiness understands.
Infront lands widespread Ligue 1 media rights sales remit to 2029
LFP Media has turned to Infront to sell its media rights across much of Europe, Asia and Oceania, its second agency distribution agreement in quick succession.
Rival ‘Snowflake’ FIS centralisation concept targets agency commission
The backlash to the rights centralisation approval by the FIS council, which the federation claims will “pave the way” for an exclusive deal with Infront, has galvanised leading ski nations to pursue their own rights sales concept that would squeeze agency margins.
Copa América deal further broadens HBS portfolio
Host Broadcast Services has sought to diversify its portfolio by adding the 2024 Copa América to the list of top-tier football events it is the host broadcaster for.
Thai regulator removes World Cup from listed events
Thailand has never qualified for the men’s World Cup and the NBTC reportedly now sees the tournament as being fair game for pay-television broadcasters.
TF1’s EHF Euro final ratings peak at 8m, EHF hails ‘best-ever’ tournament
France’s triumph in the Men’s EHF Euro 2024 final generated a peak audience of eight million for commercial broadcaster TF1, as the European Handball Federation hailed Germany’s staging of the tournament as the “best ever” in the championship’s history.
RTL makes cycling push with Infront deal for Flanders Classics
RTL, the French-language free-to-air broadcaster in Belgium, is to succeed public-service rival RTBF as the domestic rights-holder of the Flanders Classics, the country's leading road cycling events
Infront strikes Euro 2024 broadcast deal in Indonesia with MNC
Infront has negotiated an exclusive Euro 2024 broadcast deal in Indonesia with media conglomerate MNC Group
Speed skating finds broadcast home in Norway as VG deals with Infront
Norwegian tabloid newspaper VG and top sponsors of the Norwegian Skating Association (NSF) have teamed up to ensure broadcast coverage of the 2023-24 International Skating Union (ISU) season in the country.
FIS begins to populate new OTT platform with World Cup content after Infront deal
The International Ski Federation (FIS) is live-streaming several World Cup events across its own platforms this winter sports season as part of its new centralised media rights agreement with the Infront…
Search intensifies for ISU rights-holder in Norway after Viaplay exit
The Infront agency is engaged in talks with multiple broadcasters in Norway about acquiring International Skating Union (ISU) rights after Viaplay decided against renewing its pan-Nordics contract, SportBusiness…
Infront goes D2C in Nordics for EHF club competitions
The Infront agency has taken the decision to launch a streaming platform dedicated to covering European handball's club competitions across the Nordics, after failing to reach agreement with broadcasters…
Serie A broadcast deals secured in Albania in time for 2023-24 kick-off
Fans in Albania were able to watch action from the opening weekend of the Italian Serie A season after deals were negotiated with pay-TV broadcasters Digitalb and Tring
Serie A unveils 2023-24 global broadcast picture, rights pulled from Oversport
The new Serie A season kicks-off this weekend with broadcast agreements in place with more than 65 media outlets worldwide, the league and its rights agency partner Infront have announced
Wanda initiates Infront sale process with Deutsche Bank hire
Chinese conglomerate Wanda Group has appointed Deutsche Bank as advisers on a potential sale of the Infront sports marketing agency
FIS and Infront strike peace deal over media rights centralisation
The International Ski and Snowboard Federation (FIS) and Infront have hammered out the details of a centralised media rights ‘framework agreement’ that brings to an end a long-running feud over the own…
Infront retains SPFL international rights to 2029 following tender
The international broadcast rights to the Scottish Premiership will continue to be sold by Infront until the end of the 2028-29 season after the agency emerged victorious from a recent invitation to tender…