Infront

Football
Asia

A proposed four-season agreement between Infront and England’s Football Association to sell FA Cup broadcast rights in various international markets has not been signed off despite the agency being selected a…
Multi-sport
South-East Asia

The Infront agency has acquired exclusive Olympics broadcast rights in 22 countries across Central and South Asia in a four-Games deal running from 2026 to 2032 as it replaces rival Dentsu as the rights-holder
Multiple Sports

The Infront agency is engaged in broadcast rights sales processes in Denmark, Finland, Norway and Sweden for leading athletics, handball, ice hockey and ice skating content
Ice Hockey
Poland

Polsat, the commercial and pay-television broadcaster, has acquired exclusive rights in Poland to six editions of the annual IIHF World Championship, with ice hockey on the rise in the country
Handball
Sweden

The Infront agency has agreed a five-year deal to create a new digital ecosystem for the Handbollsligan and SHE, the top-tier men’s and women’s handball competitions in Sweden.
Motorsport
Global

WSC Group, owner of the commercial rights and technical regulations to TCR touring car racing, has entered into a deal with the Infront agency focusing on the digital activation, production and distribution…
Athletics
Global

Infront will continue to sell the international rights to the World Athletics Indoor Tour until the end of 2029 after striking a six-year extension deal
Ice Hockey
Germany

Sportdeutschland.TV, the streaming platform of DOSB New Media, has agreed a wide-ranging ice hockey rights deal with the Infront agency, which includes the International Ice Hockey Federation’s World Championship.
Football
Japan

Streaming platform SPOTV Now has acquired rights in Japan to the Italian Serie A in a deal covering at least the remainder of the 2022-23 season
Multiple Sports
Global

Infront Bettor, the betting-focused division of Infront, has added bet365 as its latest betting operator client
Handball
Global

DAZN has withdrawn from its 10-year tripartite agreement with Infront and the European Handball Federation with the terms and inventory included in a new, restructured agreement with the sports marketing…
Cycling
Global

The Infront agency has struck an exclusive international media rights agreement with Australia’s Great Ocean Road Race, while commercial broadcaster Seven has renewed an agreement to provide domestic c…
Multiple Sports
Global

Infront Bettor, the new betting-focused division of the Infront agency, has revealed details of deals it has signed with a number of new betting operator clients since launching in September
Football
Italy

Anna Guarnerio, the experienced media rights executive who recently left the Infront agency, has taken up a role as head of international media rights at Lega Serie A
Rugby Union
Global

Infront and River Media Partners have distributed broadcast rights for the Champions Cup and Challenge Cup to broadcasters spanning over 100 countries ahead of the start of the new season tonight
Skiing
Europe

Warner Bros. Discovery has expanded its skiing coverage in a deal with the Infront agency for rights in 45 European markets to FIS World Cup events held in Switzerland
Football
Asia-Pacific

Fifa made the decision to move APAC media rights sales in-house earlier this year and is thought to have notified its two current sales agencies in the region, Infront and Dentsu, several months ago.
Football
Thailand

The Sports Authority of Thailand is understood to be finalising a deal to acquire the media rights in the country for the 2022 Fifa World Cup