World Athletics

Athletics
Global

The new World Athletics Ultimate Championship, a biennial event that currently sits outside the federation’s existing rights agreements, will give organisers “more skin in the game” in terms of inventory, according to the body’s president Sebastian Coe.
Athletics
Sub-Saharan Africa

The Marketing & Media Solutions agency and PC Plus Group have secured media rights in sub-Saharan Africa for all World Athletics Series events from 2024 to 2029 in a deal with Eurovision Sport.
Athletics
Global

Investment conversations that continue to be held by World Athletics are with global players and are being sparked by ongoing revamps to the sport to maintain its audience engagement, according to Sebastian…
Athletics
Global

Infront will continue to sell the international rights to the World Athletics Indoor Tour until the end of 2029 after striking a six-year extension deal
Athletics
Global

World Athletics has launched a process to appoint a host broadcaster for the World Athletics Series events for five years, from 2025 to 2029
Athletics
Europe

Media group Warner Bros. Discovery has acquired non-exclusive rights to broadcast the 2023 World Athletics Championships in over 45 countries across Europe.
Multi-sport
Indian Subcontinent

Sony Pictures Network India has solidified its position as India’s primary broadcaster of multi-sports events after agreeing an increased fee for this summer’s Commonwealth Games, as well as securing rights – free of cost – for the World Athletics Championship.
Athletics
Australia

BeIN Sports has struck a two-year deal for rights in Australia to all World Athletics events
Athletics
Indian Subcontinent

Pay-television broadcaster Sony Pictures Network India has acquired exclusive media rights across the Indian subcontinent to the 2022 World Athletics Championships in Oregon
Athletics
Brazil

SporTV, the pay-television broadcaster owned by Brazilian media group Globo, has acquired rights to the 2022 season of the Diamond League athletics series
Athletics
Italy

Italian public-service broadcaster Rai has secured rights to World Athletics’ top-tier Diamond League series in a three-year deal running until 2024.
Athletics
MENA

BeIN Sports has secured the broadcast rights to World Athletics events for the Middle East and North Africa in a two-year deal
Athletics
Global

World Athletics has announced that its Indoor Tour Gold series will enjoy record broadcast coverage for its 2022 season, with 22 deals having been put in place by the Infront agency
Athletics
Europe

The European Broadcasting Union will pay a slight increase to retain its rights to World Athletics Series events, including the World Athletics Championships, from 2024 to 2029.
Athletics
Europe

The European Broadcasting Union consortium has retained broadcast rights to World Athletics Series events, including the World Athletics Championships, in a long-term agreement announced this morning
Athletics
Germany

Pay-television broadcaster Sky Deutschland has sealed rights to athletics’ Diamond League in Germany and Austria, from 2021 to 2023.
Athletics
United Kingdom

UK public-service broadcaster the BBC has secured the rights to show athletics' Diamond League series live from 2021 to 2024
Athletics
Kenya

The TV Media Sport agency has agreed a rights deal with Kenyan media company Nation Media Group for the World Athletics U20 Championships, which will take place in Nairobi in August