Athletics

Athletics
Global

The new World Athletics Ultimate Championship, a biennial event that currently sits outside the federation’s existing rights agreements, will give organisers “more skin in the game” in terms of inventory, according to the body’s president Sebastian Coe.
Athletics
USA

Two Circles, the data-driven sports marketing and sponsorship sales agency, has been unveiled as a key strategic partner in the new fan-focused track league created by four-time United States Olympic champion Michael Johnson.
Athletics
Sub-Saharan Africa

The Marketing & Media Solutions agency and PC Plus Group have secured media rights in sub-Saharan Africa for all World Athletics Series events from 2024 to 2029 in a deal with Eurovision Sport.
Athletics
Global

Investment conversations that continue to be held by World Athletics are with global players and are being sparked by ongoing revamps to the sport to maintain its audience engagement, according to Sebastian…
Athletics
United Kingdom

UK Athletics has agreed a domestic media rights deal with public-service broadcaster the BBC for its 2024 major events series, providing much-needed exposure for the governing body as it seeks new investment from sponsors.
Athletics
United Kingdom

The continued absence of a title sponsor and long-term broadcast partner has thrown a spotlight on the financial plight of UK Athletics (UKA), which was spared from bankruptcy by Nike frontloading a significant…
Athletics
Netherlands

Pay-television broadcaster Ziggo Sport has announced it is to remain the home of World Athletics' top-tier Diamond League and associated series in the Netherlands for the remainder of the decade.
Athletics
Poland

Eurovision Sport, the sports arm of the European Broadcasting Union (EBU), has claimed a first for sport on the continent by partnering with European Athletics to use artificial intelligence technology…
Athletics
Ireland

Virgin Media, the Irish telco and commercial and pay-television broadcaster, has acquired rights to the 2023 World Athletics Championships
Athletics
Global

Infront will continue to sell the international rights to the World Athletics Indoor Tour until the end of 2029 after striking a six-year extension deal
Athletics
Global

World Athletics has launched a process to appoint a host broadcaster for the World Athletics Series events for five years, from 2025 to 2029
Athletics
Europe

Media group Warner Bros. Discovery has acquired non-exclusive rights to broadcast the 2023 World Athletics Championships in over 45 countries across Europe.
Athletics
Europe

European Athletics has announced a re-organisation at its Lausanne-based head office that includes the promotion of four existing staff to director roles
Athletics
USA

The TCS New York City Marathon will have a domestic Spanish-language broadcast for the first time this year, as the November 6 race returns to its full capacity of 50,000 runners for the first time in…
Athletics
Germany

Live coverage of the athletics events at Munich’s multi-sports European Championships netted an average audience of 4.15 million viewers last night on ARD, the German public broadcaster.
Athletics
Australia

The Infront agency has acquired a minority stake in the Sydney Marathon and will market its commercial rights as it becomes the third candidate to seek an expansion slot among the World Marathon Majors…
Athletics
Australia

BeIN Sports has struck a two-year deal for rights in Australia to all World Athletics events
Athletics
Indian Subcontinent

Pay-television broadcaster Sony Pictures Network India has acquired exclusive media rights across the Indian subcontinent to the 2022 World Athletics Championships in Oregon