Equestrian
Sunset+Vine secures long-term FEI distribution contract
The appointment of Sunset+Vine to a three-year rights distribution contract builds on its consultancy work with the FEI, a federation whose media rights strategy focuses on providing exposure for sponsors.
FEI secures exposure for sponsors with long-term WBD deal
The International Equestrian Federation (FEI) has won back crucial broadcast exposure in a 75-territory deal with Warner Bros. Discovery (WBD) spanning Europe and parts of Asia
Sportfive to market Global Champions worldwide media rights
The Sportfive agency has been awarded a three-year contract to distribute international rights to Global Champions, the rights-holder to equestrian sport’s Longines Global Champions Tour (LGCT) and Global C…
FEI posts CHF2.5m loss for 2022, predicts tougher times ahead
The International Equestrian Federation (FEI) is to undertake a full examination of its income and expenditure in the first quarter of 2024 after conceding the economic situation in Europe remains fragile.
FEI pivots broadcast model to offset dwindling rights fees
The move by FEI to take its media rights in-house at a time of cost-cutting from broadcasters has led the federation to look to ways to maximise media value for sponsors, its chief commercial revenue source.
Global Champions appoints WePlay to drive d2c growth as broadcast footprint expands
Global Champions, the rights-holder to equestrian sport’s Longines Global Champions Tour (LGCT) and Global Champions League (GCL), has turned to the WePlay digital marketing agency in a bid to significantly b…
Migu launches equestrian channel after acquiring FEI Worlds rights
Chinese streaming platform Migu and the International Equestrian Federation (FEI) have launched a dedicated equestrian channel after the platform secured exclusive rights to the FEI World Championships…
Horse racing channel to launch in Italy
Italy’s Ministry of Agricultural, Food and Forestry Policies (MiPAAF) has appointed Epiqa, a company controlled by betting and gaming operator Snaitech, to launch a new television channel focused on h…
FEI extends long-running social media tie-up with Redtorch
The International Equestrian Federation (FEI) has renewed its social media and editorial agreement with the Redtorch agency for a further three years
Germany’s first equestrian TV channel launches on Sky, HD+
ClipMyHorse.TV will become the first German television channel focused solely on equestrian sports when it goes live on April 2
FEI outlines reduced sponsorship and TV revenue expectations for 2021
The International Equestrian Federation (FEI) has budgeted for a total of CHF26.4m (€24.3m/$28.9m) in commercial revenues in 2021, a 13.6-per-cent drop on the figure generated in 2019.
Horse & Country appoints WePlay to drive OTT subscriptions
International equestrian sports network Horse & Country has appointed the WePlay sports marketing agency to drive subscriptions to its H&C+ over-the-top streaming platform
FEI removes OTT paywall and offers broadcasters free archive
The FEI, the international federation for equestrian sport, has removed the paywall from its FEI.tv streaming platform and is also providing free archive footage to broadcasters
Digital media expert Ruibal joins Horse & Country TV board
Claude Ruibal, the experienced digital sports media executive, has joined the board of Horse & Country TV (H&C), the international equestrian sports network
Horse & Country TV makes US move with EQSN streaming acquisition
International equestrian sports network Horse & Country TV (H&C) has acquired US equestrian streaming provider EQ Sports Net (EQSN), a deal it says will offer fans of the sport an experience unmatched…
Event Rider Masters engages Sunset+Vine in bid for linear TV broadcasters
Equestrian series Event Rider Masters has appointed sports production and media company Sunset+Vine as its global television distribution partner
ARD, ZDF extend deal with German equestrian showpiece
German public-service broadcasters ARD and ZDF have renewed rights agreements for the CHIO Aachen equestrian event