2026 Fifa World Cup
Globo renegotiation gives Fifa hope of World Cup increase in Brazil
Globo’s renegotiated deal for rights to the 2026 Fifa World Cup has given Fifa hope of extracting even more from Brazil than it otherwise would have done, as its sales agent LiveMode prepares to take an additional premium package of rights to the market.
LiveMode’s Fifa love affair continues with 2026 World Cup sales mandate
LiveMode has been renewed as Fifa’s exclusive media rights sales agent in Brazil for the men’s World Cup, providing the agency with a far more attractive package of rights for the 2026 tournament than it sold in 2022.
Fifa goes to market in UK with 2026, 2030 World Cup rights
Fifa has launched invitations to tender for UK media rights to the 2026 and 2030 World Cups, with significantly more matches set to be broadcast as the tournament expands to 48 teams.
Fifa nets slight increase in Austria for 2026 World Cup
Public-service broadcaster ORF secured exclusive rights in Austria to the 2026 Fifa World Cup after agreeing to pay a slight uplift in its media rights fee.
SBS pays big increase to secure 2026 Fifa World Cup
Australian public-service broadcaster SBS renewed its rights to the Fifa Men’s World Cup after agreeing to pay a large uplift on the fee for the previous tournament.
SBS nets exclusive 2026 Fifa World Cup rights
Australian public-service broadcaster SBS has renewed its rights to the Fifa Men’s World Cup, securing an exclusive deal for all 104 matches of the 2026 edition.
Globo seals rights to Conmebol-zone World Cup qualifiers
Brazilian broadcaster Globo will hold rights to the home matches of nine out of the ten South American nations aiming to qualify for the 2026 Fifa World Cup
Tight turnaround may hinder LatAm quartet’s collective sales ploy
A quartet of South American football associations have banded together to sell media rights to their home 2026 Fifa World Cup qualifiers, in what experts regard as a step in the right direction for the region’s international football rights market.
Globo’s World Cup renegotiation sends Casimiro’s star soaring in Brazil
Globo’s loss of exclusive digital rights to the 2022 Fifa World Cup unleashed the potential of alternative broadcasts in Brazil, as Brazilian influencer Casimiro’s streams of World Cup matches broke the country’s YouTube and Twitch’s live viewership records.
Infront’s Asia windfall: Why Fifa took World Cup rights in house
Local sources say that Fifa’s sales team is already active in the region for sales to the 2026 tournament – to be held across the US, Mexico and Canada – and has been speaking with media companies to ‘warm up’ the market ahead of negotiations next year.
EXCLUSIVE: Fifa to move on from Infront regional deal, bring APAC media rights in house
Fifa made the decision to move APAC media rights sales in-house earlier this year and is thought to have notified its two current sales agencies in the region, Infront and Dentsu, several months ago.