German Bundesliga

Football
Albania

Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.
Football
Germany

The domestic Bundesliga rights sales process has ground to a halt after DAZN, one of the bidders, accused the league of violating competition laws by not accepting its offer
Football
Ukraine

Setanta Sports will pay an increase for its renewal of exclusive rights to the Bundesliga across Eurasia, though as part of the deal it has acquired short-term rights in the Baltics.
Football
Global

The German Football League renewed its betting data and streaming rights distribution deal with long-standing partner Sportradar at a significant increase in value, SportBusiness Media understands.
Football
Baltics

Pay-television broadcaster Setanta Sports has renewed its exclusive rights to the German Bundesliga across Eurasia and acquired rights in the Baltics previously held by Viaplay
Football
Germany

CVC Capital Partners is the last remaining private equity firm in the running to become the strategic partner of the German Football League (DFL) in a new media company after Blackstone dropped its bid…
Football
Germany

One media company will be permitted to land exclusive domestic broadcast rights to the Bundesliga after the Bundeskartellamt, the German cartel office, agreed to scrap the ‘no single-buyer’ rule in its…
Football
Germany

The German Football League (DFL) has asked prospective bidders for domestic Bundesliga rights from 2025-26 to 2028-29 to register for the forthcoming invitation to tender
Football
Germany

The German Football League (DFL) has been given the green light to re-enter talks with potential investors, after the smallest possible majority of Bundesliga and 2
Football
South Korea

South Korean e-commerce company Coupang secured exclusive rights to the German Bundesliga in South Korea, from 2024-25 to 2028-29, after outbidding the competition.
Football
South Korea

South Korean e-commerce company Coupang has secured exclusive rights to the German Bundesliga in South Korea, from 2024-25 to 2028-29, SportBusiness understands
Football
Hungary

Hungarian media group Network4 has struck an early extension of its exclusive Bundesliga broadcast contract, tying up rights to the top German league until the end of the 2028-29 season
Football
Global

Bundesliga International, the international media rights arm of the German Football League (DFL), has renewed its agreement for video archive rights with the IMG agency until the end of 2025-26
Football
Germany

The German Football League (DFL) has sought to increase the Bundesliga’s value to international broadcasters through the launch of a whip-around show for overseas audiences.
Football
Germany

SportBusiness Media takes a deep dive into the numbers driving the commercial success of the German Bundesliga.
Football
Germany

Newly launched streaming service Dyn has no interest in acquiring rights to the Bundesliga when they come to market next year, founder Christian Seifert has told SportBusiness
Football
Vietnam

Next Media, the sports marketing agency in Vietnam, has sealed an early extension of its rights to German football's Bundesliga, and is to work with the VMG Media agency to make the matches more widely…
Football
Asia-Pacific

Pay-television broadcaster beIN Sports has acquired rights to the Bundesliga in 10 territories across the Asia-Pacific region as part of a new deal with the German Football League (DFL) until 2025-26