Baltics

Football
Albania

Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.
Football
Ukraine

Setanta Sports will pay an increase for its renewal of exclusive rights to the Bundesliga across Eurasia, though as part of the deal it has acquired short-term rights in the Baltics.
Football
Baltics

The Team Marketing agency is to go to market with Uefa club competition broadcast rights in the Baltic countries shortly after the exit of Viaplay from the region.
Football
Baltics

Pay-television broadcaster Setanta Sports has renewed its exclusive rights to the German Bundesliga across Eurasia and acquired rights in the Baltics previously held by Viaplay
Multiple Sports
Baltics

Viaplay has finalised its exit strategy in the Baltic region after agreeing to sell on all of its sports rights to media company TV3 Group
Ice Hockey
Latvia

Latvia’s public broadcaster has retained rights to ice hockey’s IIHF World Championship in a long-term agreement with the Infront agency.
Multiple Sports
Nordics

Viaplay Group has laid out plans for a “recapitalisation programme” that includes a SEK4bn (€350m/$382m) new equity raise and SEK14.6bn debt renegotiation package as part of measures designed to stave off insolvency and subsequent bankruptcy.
Basketball
Baltics

Euroleague Basketball has increased its media rights revenues in the Baltics through a new arrangement with media group TV3 and public-service broadcaster Lithuanian National Radio and Television (LRT).
Football
Ukraine

Setanta Sports, the pay-television broadcaster, has secured rights in a host of European and Asian countries to Game4Ukraine, the charity football match being played in London next month
Ice Hockey
Latvia

Sportway Media Group (SMG) has agreed a deal with the Latvian Hockey Federation (LHF), the automated production and live streaming firm's first agreement in a Baltic country
Multiple Sports
Nordics

Peter Nørrelund has returned to the role of Viaplay’s chief sports officer just two and a half months after resigning from the position.
Rugby Sevens
Europe

Rugby Europe has struck a deal with the European Broadcasting Union that will see its rugby sevens events televised by public-service broadcasters in the Czech Republic, Lithuania, Poland and Spain
Basketball
Baltics

Media group TV3 and public-service broadcaster Lithuanian National Radio and Television (LRT) have extended their free-to-air and pay-television broadcast rights in the Baltics region to the EuroLeague…
Boxing
Baltics

TV3 Group, the broadcaster in the Baltic region, has extended its exclusive media rights agreement with the UK promoter Boxxer
Multiple Sports
Germany

Viaplay Group, the international subscription streaming broadcaster, will not launch in German-speaking markets as planned next year amid wider cost-cutting initiatives
Kickboxing
Baltics

Baltic media group TV3 has acquired rights in Lithuania, Latvia and Estonia to the Glory kickboxing series. The multi-year deal begins with the Collision 4 event in the Dutch city of Arnhem on Saturday
Rugby League
Nordics

Subscription streaming broadcaster Viaplay has secured rights across various European markets to the forthcoming Rugby League World Cup
Football
Nordics

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland