IMG Arena
IMG Arena upheaval continues as Wright leaves amid OpenBet restructure
The merging of Endeavor’s OpenBet and IMG Arena has led to a high-profile casualty as Max Wright, who has been with IMG for 11 years, negotiating various betting rights deals with sports bodies, leaves the company.
Czech league international TV, betting rights on market in concurrent tenders
Having secured an increase of around two-and-a-half times in domestic broadcast and betting rights, the Czech league football association has gone to market with its international broadcast and betting video rights from 2024-25 to 2028-29.
IMG Arena head Longe exits as division merged with OpenBet
IMG Arena president Freddie Longe is leaving his position as owner Endeavor opts to combine the sports data and betting rights division with OpenBet and bring it under sole leadership
IMG Arena enters cricket with West Indies betting rights
IMG Arena, the data and betting division of the Endeavor-owned IMG agency, has claimed its first move into cricket, landing the exclusive global data and streaming rights for Cricket West Indies (CWI).
IMG retains APL international media, betting rights
IMG has retained exclusive international broadcast, betting data and video rights to the men’s and women’s A-League competitions in Australasia.
IMG retires Seven League name as part of sweeping rebrand
IMG has this morning unveiled sweeping changes to its branding at its inaugural IMG Summit event in Oxfordshire, UK, modernising its logo and retiring the Seven League brand entirely in an attempt to offer…
Serie A betting rights income could double amid favourable market conditions
Experts in the betting and data rights markets point to at least three reasons why Italy’s Serie A can expect a large increase in its income from these rights in the next cycle, with one predicting the value would “at least double”.
NWSL strengthens IMG connection with betting data, streaming rights deal
IMG Arena, the sports data and technology arm of the IMG agency, has secured the exclusive worldwide betting data and streaming rights for the National Women’s Soccer League (NWSL) and been appointed a…
IMG sues Stats Perform for alleged use of unauthorised betting scouts
IMG Arena has filed a claim against rival fastpath data provider Stats Perform at the UK’s High Court of Justice, alleging Stats hired scouts to collect betting data across several European football l…
IMG Arena nets Norwegian leagues’ betting streaming rights
IMG Arena, the data and betting division of the Endeavor-owned IMG agency, has acquired global betting streaming rights for Norway's top two football divisions, the Eliteserien and OBOS-Ligaen
Competition will drive innovation in betting space, says IMG Arena’s Longe
The market has already intensified after the Infront agency officially joined IMG Arena and its more established rivals Stats Perform, Sportradar and Genius Sports in the betting streaming and data rights space.
IMG’s rugby league recommendations include scrapped relegation and re-worked calendar
The IMG agency has presented its first seven recommendations under its 12-year joint venture agreement with the Rugby Football League and Super League Europe
IMG Arena adds BBL to basketball portfolio in multi-year deal
IMG Arena, the betting division of the Endeavor-owned IMG agency, has acquired exclusive worldwide betting data and streaming rights to the British Basketball League in a multi-year deal
UFC and return of live events boost Endeavor’s Q2 results
Sports and entertainment group Endeavor has once again raised its full-year revenue guidance after posting $1.31bn (€1.26bn) in second-quarter revenue and $42.2m in net income.
PointsBet, IMG Arena strike two-year streaming partnership
Australia-based gaming operator PointsBet has sealed a two-year streaming partnership with IMG Arena, the betting division of the Endeavor-owned IMG agency.
IMG pays double to see off Infront for DFB-Pokal betting rights
The DFB has benefitted from strong levels of competition to double the value of international betting streaming and data rights to the DFB-Pokal.
IMG Arena wins DFB-Pokal betting video and data rights
IMG Arena, the sports betting arm of the Endeavor-owned agency, has been awarded the international betting video and fastpath data rights to the DFB-Pokal, Germany’s top-tier cup competition.
IMG Arena seals NBL Canada sports betting deal
IMG Arena, the sports betting division of the IMG agency, has been named as the official sports betting data supplier for the National Basketball League of Canada