LaLiga
LaLiga fee stable in Portugal as DAZN shores up content
DAZN renewed its exclusive LaLiga rights in Portugal for five years, following two previous three-year deals, in the face of competition from rival Sport TV.
BeIN has prized LaLiga rights locked up in France
BeIN Sports France's hold of exclusive LaLiga rights comes with the property sure to enjoy a surge in interest in Kylian Mbappé’s home country following his high-profile move to Real Madrid.
LaLiga opts for non-exclusive rights move in sub-Saharan Africa
LaLiga is to have at least two English-language broadcasters in sub-Saharan Africa from next season, after non-exclusive rights were sold to pay-television's StarTimes and Tanzania-based Azam Media.
Tebas slams ‘deceitful’ A22 for free-to-view Super League promise
Javier Tebas, president of LaLiga, has reignited his war of words with A22 Sports Management, the backers of the proposed breakaway European Super League (ESL), claiming the organisation is attempting…
Telefónica retains LaLiga rights bought in 2021 after forced retender
Telefónica, the leading Spanish telecoms operator, has maintained its role as the dominant domestic broadcaster of LaLiga until the end of the 2026-27 season, after the league was forced to retender two …
LaLiga rights bids due next week in Italy, Portugal
Broadcasters in Italy and Portugal interested in acquiring rights to LaLiga from next season onwards must lodge their offers by midday (CET) on January 9, SportBusiness understands
Watchdog tells LaLiga not to exclude FTA operators from rights sales
Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), has requested that LaLiga, the organising body of the top two divisions of club football in the country, does not exclude free-to-air broadcasters in the marketing of television rights for the top tier.
Real Madrid loses court case over new LaLiga broadcasting initiatives
Real Madrid has lost yet another legal battle against LaLiga and its president Javier Tebas over the distribution of revenues from the sale of the league's media rights
LaLiga backs Uruguayan Professional League’s quest to break from AUF
The Uruguayan Professional League (Lufpro), the entity aiming to take over the running of the top domestic league from the Uruguayan Football Association (AUF), has received a boost to its cause by signing…
1190 Sports seals new Brasileiro Série A rights deals in France, Spain
South American sports marketing agency 1190 Sports has further widened the international presence of Campeonato Brasileiro Série A, the top division of Brazilian club football, by agreeing distribution deals in France and Spain with DAZN and LaLiga, respectively.
LaLiga’s Óscar Mayo: We’re betting on Peak as the agency of reference for the future
SportBusiness Media this week talked to LaLiga’s executive director, Óscar Mayo Pardo, about why Ocho Sport Advisors was chosen to form a joint venture to transform LaLiga’s global media rights strategy, and how it will work.
Enter Peak, looking to diversify and aggregate amid static market
Peak, the newly created JV between Spain’s LaLiga and Simon Denyer’s Ocho Sport Advisory company, will consider aggregating LaLiga rights with those of other football leagues, as part of a planned transformation of the Spanish league’s future media rights strategy.
Uefa avoids club competition decrease in Spain with Telefónica, LaLiga TV Bar deals
Uefa and Team Marketing have prevented the first media rights income decrease of the 2024-27 cycle, splitting residential and ‘horeca’ rights in Spain to eke out a marginal uplift.
Now TV goes direct to renew LaLiga rights in Hong Kong
Now TV, the pay-television arm of Hong Kong Telecom and its parent company PCCW, has renewed its LaLiga rights as part of a new three-year deal with the Spanish football league
LaLiga, ESPN puts focus on fans in third season of US contract
LaLiga is stepping up its efforts in the United States as it enters its third season with broadcaster ESPN by adding more content and events in English and Spanish.
ESPN entered into a $1.4bn (€1.3
SCTV pays uplift for its LaLiga rights in Vietnam, though fee down on original DAZN deal
Pay-television broadcaster SCTV secured exclusive rights in Vietnam to Spain’s LaLiga for five seasons after outbidding its rivals.
LaLiga TV Bar nets Uefa club competition ‘horeca’ rights
LaLiga’s channel for public establishments, LaLiga TV Bar, has acquired exclusive hospitality rights for Uefa club competitions from 2024-25 to 2026-27, beefing up its content offering and supplementing t…
LaLiga incentivises clubs to improve broadcast content
Clubs in Spain’s LaLiga have voted in favour of a new parameter to be included in the league’s ‘audience recognition’ criteria that will consider knowledge and awareness of a club among fans.
LaL