International Olympic Committee (IOC)
IOC steps up Netflix content strategy
News of the production of three Olympic focused documentaries on Netflix is further evidence of the IOC's attempts to better engage an audience in between Games.
Dentsu sprints to the finish in Asia as Games countdown begins
Dentsu's deal with the Hong Kong government for rights to Paris 2024 has helped the agency keep its sales total ticking as the final deals of the 2018-24 Olympic cycle are completed.
Paris 2024: Rise of AI, 3D replays and ‘biggest live production ever’
The Paris 2024 host broadcast will feature automated production of highlights from 14 sports, 3D replays in certain disciplines for the first time and an opening ceremony dubbed the “largest live broadcast production ever”.
IOC social media rules aim to balance athlete engagement with rights-holder exclusivity
The International Olympic Committee (IOC) has significantly loosened its restrictions around athletes' use of social media during the Olympic Games following discussions with media rights-holders, albeit…
IOC moves into influencer broadcast space with CazéTV deal
The International Olympic Committee has taken a significant step in embracing digital influencers’ coverage of major events by agreeing a deal with the LiveMode agency to ensure live Paris 2024 coverage i…
France Télévisions to give Paris 2024 UHD treatment, IOC signs CMG pact
Public-service broadcaster France Télévisions has been given the green light to provide ultra-high definition (UHD) broadcasts of the country’s home Summer Olympic and Paralympic Games next year.
TelevisaUnivision lands package of Paris 2024 rights in Mexico
TelevisaUnivision’s Mexican free-to-air channel Canal 5 will show at least 200 hours of coverage from the Paris 2024 Olympics after the International Olympic Committee finalised one of its last pieces o…
Cricket among five additions to LA 2028 sports programme
The International Olympic Committee is set for a significant rise in the value of its media rights in the Indian subcontinent, after cricket was recommended to be part of the 2028 edition in Los Angeles
Infront displaces Dentsu as IOC rights gatekeeper in 22 Asian markets
The Infront agency has acquired exclusive Olympics broadcast rights in 22 countries across Central and South Asia in a four-Games deal running from 2026 to 2032 as it replaces rival Dentsu as the rights-holder
Paramount-owned Chilevisión acquires free-to-air rights to Paris 2024
Commercial broadcaster Chilevisión has secured exclusive free-to-air rights in Chile to the Paris 2024 Olympic Games as part of a new agreement with the International Olympic Committee.
Nine splashes out with bet on Brisbane to monetise Olympics deal
Nine Entertainment secured exclusive rights in Australia to the Summer and Winter Olympic Games from 2024 to 2032 after evaluating that it could harness its broad media portfolio to successfully monetise the rights.
IOC retains value of European rights despite lack of competition
The bidding alliance formed by the EBU and WBD faced no pan-European competition from an agency alternative during the IOC's recent tender, prompting protracted negotiations over the fee and additional inventory to get a deal over the line.
Olympics rights in Australia switch from Seven to Nine in five-Games deal
Media group Nine Entertainment has secured exclusive broadcast rights in Australia to the summer and winter Olympic Games from 2024 to 2032
Killane: Olympics deal repositions public-service media in sporting landscape
The recent capture of Olympics broadcast rights by the European Broadcasting Union in a joint deal with Warner Bros
EBU-Warner Bros. Discovery alliance lands Olympic rights in Europe to 2032
The European Broadcasting Union has recaptured broadcast rights to the Olympic Games in a joint four-Games deal with incumbent rights-holder Warner Bros. Discovery
Tributes paid to OBS founder Manolo Romero
Manolo Romero, founder of Olympic Broadcasting Services (OBS), the host broadcast arm of the International Olympic Committee, has died at the age of 81
Viacom18 finalises deal for Paris 2024 rights
The International Olympic Committee has announced a deal with media group Viacom18 for exclusive rights across the Indian subcontinent to the 2024 Olympic Games in Paris
Nine ‘agrees Tennis Australia domestic rights renewal’
Australian broadcaster Nine Entertainment is reported to have renewed its domestic media rights for the Australian Open tennis Grand Slam in a deal with Tennis Australia