Vietnam

The agency has creatively diced up rights for the English Premier League, Italian Serie A and several other football leagues between broadcasters in Japan and Vietnam in an effort to maximise profits. Results have been mixed.

Athletics: The IEC in Sports agency agreed a number of deals for the 2010 IAAF World Indoor Championships in Doha

Football: Polish public-service broadcaster TVP and commercial broadcaster Polsat agreed a joint-deal for the 2006 World Cup with the Infront agency worth €15m (£10.3m).

Football: Indonesian media group Media Nusantara Citra, owner of free-to-air broadcasters RCTI, TPI and Global TV, acquired the rights for Euro 2008, paying between $11m (£5.4m/€7.5m

Football: The England Football Association agreed deals for its international rights covering the fouryear period from 2008-09 to 2011-12, bringing in worldwide revenues of over $300m (£144m/€207m) - …

Boxing: German commercial broadcaster RTL acquired the rights for the next four fights of Ukrainian heavyweight boxer Wladimir Klitschko in a deal with the Sportfive agency worth €10m (£6.8m).

Athletics: The Dentsu agency signed a 10-year, €180m (£122m) deal with the International Association of Athletics Federations for the worldwide marketing rights and worldwide television rights outside Eu…

Football: Free-to-air broadcasters HRT (Croatia), RUV (Iceland) and TV3 (Slovenia), acquired exclusive live rights to all 31 matches of Euro 2008 in deals with the Sportfive agency, which is marketing…

Competition between PCCW and i-Cable results in near-tripling of rights fees

Football: Czech commercial broadcaster Prima TV acquired the rights for Euro 2008, paying €4m (£2.6m) in a deal brokered by the Sportfive agency.

The International Tennis Federation has signed several television rights deals in Asia for Davis and Fed Cup tennis.

·   Football: Polish public-service broadcaster TVP and commercial broadcaster Polsat agreed a joint-deal for the 2006 World Cup with the Infront agency worth €15m (£10.3m).  TVP