American Football

Netflix has made its first move into live American football and struck its first agreement with a major sports league, today (Wednesday) announcing a three-season deal with the NFL
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The Pac-12 Conference, now down to just two teams, has announced a broadcast rights agreement with the CW Network and Fox Sports for its 2024 football season
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The National Football League has announced two games in the 2024 season, including the league's debut game in Brazil in September, will be shown exclusively on streaming services, with Peacock and Amazon…
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NBCUniversal's streaming service Peacock has retained 71 per cent of the sign-ups it generated when it streamed the National Football League's AFC Wild Card Game
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The current crop of cash-plus-equity betting rights deals agreed by US sports leagues at the start of the decade are likely to be the last of their kind, according to industry experts polled by SportBusiness for its new Betting Rights Report 2024.

Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.
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ESPN and the College Football Playoff have agreed a six-year, $7.8bn (€7.3bn) extension as the new era of the college football postseason begins.
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Domestic Super Bowl coverage drew the most-watched broadcast in NFL history with an average audience of 123.4 million viewers across all platforms
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The National Football League has set records during its live postseason coverage across the main US networks
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While maintaining its linear dominance, the NFL is increasingly focusing attention on NFL+, its direct-to-consumer streaming service which has just completed its second regular season.
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Disney and the National Football League have held "advanced talks" over the latter taking an equity stake in ESPN, it has been claimed
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The College Football Playoff and ESPN are in “the midst of negotiations” to renew the network as the sole rights-holder for the premier college sports event as it expands from four to 12 teams.Acc
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Amazon Prime Video's second season as the exclusive Thursday Night Football broadcaster returned a 24-per-cent increase in total viewership in the United States compared to its inaugural season
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The National Football League's (NFL) Christmas Day triple-header was a television ratings success, attracting average viewership of 28.7 million
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Amazon Prime Video's Thursday Night Football (TNF) broadcast of the Seattle Seahawks-Dallas Cowboys NFL game on November 30 drew its best-ever audience with an average of 15.26 million viewers

The NFL Game Pass direct-to-consumer service is to be made available as a Primetime Channel on YouTube in both Germany and the UK following a deal struck between DAZN and the Google-owned streaming giant
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Technical difficulties plagued YouTube's coverage of NFL Sunday Ticket, the National Football League's out-of-market streaming service, just two months into its multi-billion dollar, long-term deal
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Genius Sports has expanded its deal with the National Football League to supply NFL+, the league's video streaming subscription service, with data-driven on-screen graphic overlays during game broadcasts