EFL Cup

Pitch International and Relevent Sports Group outbid their agency rivals to land English Football League international rights from 2024-25 to 2027-28, with their respective strengths in two particular regions – Mena and the US – key to the final result.

The US-based Relevent Sports Group has landed a share of English Football League (EFL) international broadcast rights after clubs approved the agency as its distribution partner in North, Central and South…

The English Football League is entering into detailed talks with incumbent Pitch International and the US-based Relevent Sports Group as it nears its award of international broadcast rights, SportBusiness…

The English Football League released its international media and betting streaming rights RFP on Monday, making its content available to broadcasters and agencies up until the end of 2028-29 – the season from which the Premier League had intended to sell the EFL’s international rights as part of a wider English club football package that would include the FA Cup.

The English Football League’s new deal with Sky has produced an excellent result for the league and a significant increase in its guaranteed media rights income, but SportBusiness Media understands the real-terms uplift is well below the level publicly claimed by the league.

English Football League clubs have unanimously approved a new domestic media rights deal with pay-television broadcaster Sky, confirming the league organising body’s recommendation to remain with the i…

The English Football League’s decision to pursue a domestic media rights renewal with Sky was the only logical choice to be made, market experts have told SportBusiness Media.

Pay-television broadcaster Sky looks set to retain its English Football League rights after being named as the preferred bidder following the recent submission of offers in an invitation to tender process

SportBusiness Media analyses the EFL's global media rights tender, in which an a la carte menu has been provided to bidders, with 26 standalone packages available.

Lengthy pre-tender discussions with the UK’s streaming players guided the English Football League to a completely open domestic media rights RFP, opening the door for the most serious challenge yet to England’s Saturday 3pm 'blackout'.

ESPN has doubled the amount it pays for English Football League rights in the US, despite only being able to agree a two-season deal with the Pitch International agency.

Global streaming service DAZN has renewed its exclusive rights to the English Football League's Championship, League One and League Two as well as the EFL Cup in German-speaking countries, Italy, Spain…