Greece
Uefa club competition rights on the market in Greece
Greece is the next market off the block for Uefa and the Team Marketing agency as they look to close out the club competition media rights sales process ahead of the new cycle
UniqFEED takes virtual advertising to Greece for Davis Cup, Supponor renews with Sportfive
Switzerland-based UniqFEED has been selected to deliver its virtual advertising solution for this weekend’s Davis Cup tennis tie between Greece and Slovakia at the Panathenaic Stadium in Athens.
Cosmote serves up ATP Tour rights extension
Greek pay-television broadcaster Cosmote has retained exclusive ATP Tour rights for another three seasons, strengthening its grip on the property until 2026
Bids invited for Greek Cup broadcast rights
The Greek Football Federation (EPO) has initiated a sales process for domestic broadcast rights to the Greek Cup.
The invitation to tender covers the exclusive broadcast rights during the 2023-24 season
Nova renews broadcast deal with PAOK for next two seasons
Nova, the pay-television broadcaster owned by United Media Group, has announced a renewal of its deal with Greek Super League club PAOK for another two seasons, 2023-24 and 2024-25
Premier Sports lands Wimbledon rights in Ireland, Nova renews in Greece
Subscription broadcaster Premier Sports has acquired rights in Ireland to this year’s edition of the Wimbledon Championships.
Cosmote TV’s Michalakis issues warning over sports rights inflation
The current level of spending on sports rights in Greece cannot be maintained, according to Dimitris Michalakis, the long-serving executive director of Cosmote TV, the pay-television arm of the Greek telco
Euroleague extends United Media deals in Greece, Cyprus and Balkans
Euroleague Basketball has renewed its exclusive rights deals with United Media-owned broadcasters Nova and Sportklub for five more seasons, from 2023-24 to 2027-28.
Euroleague set to maintain Greek growth despite limited competition
Euroleague Basketball is set to increase the value of its media rights in Greece and Cyprus, despite a foretold shootout between Greek pay-television rivals Nova and Cosmote never coming to pass.
Saudi Pro League nets more distribution in Europe ahead of Ronaldo debut
The Saudi Professional League and its appointed IMG agency have finalised a flurry of media rights deals ahead of Cristiano Ronaldo’s debut in the competition.
Euroleague Basketball extends Bwin deal for Greek market
Online sports betting and gaming operator Bwin has signed a multi-year extension to its sponsorship deal with Euroleague Basketball covering the Greek territory
Nova adds promoted Levadiakos to Greek Super League portfolio
United Group’s Nova has added another Greek Super League team to its portfolio after reaching a deal with the recently-promoted Levadiakos.
Nova outbids Cosmote to secure Aris rights to 2025
United Group’s Nova has extended its rights agreement with Greek football club Aris for another three seasons, seeing off competition from rival broadcaster Cosmote TV.
Kosmos gets increased fee and exposure in Italy for Davis Cup
Kosmos Tennis has made a strong start to its Davis Cup media rights sales by securing increases in fee across Italy and the Balkans, a sign that the competition’s revamped format is bearing fruit.
Olympiacos closing in on lucrative three-season deal with Cosmote
Greek powerhouse Olympiacos is set to switch from Nova to Cosmote in a lucrative deal that casts further doubt over the league’s efforts to centralise the management of its media rights.
Greek powerhouse Olympiacos close to Cosmote rights deal
Greece’s Cosmote TV is nearing a deal for Olympiacos’ rights in the Greek Super League, making another landmark addition to its portfolio of Greek teams.
United Group’s revenues grow as sports rights spending increases
United Group has reported higher revenues for the 2021 financial year thanks to multiple acquisitions that it concluded, while its sport rights spending more than doubled
WTA earning uplifts in Greece and Balkans with United
The rise of Maria Sakkari and Stefanos Tsitsipas has increased the popularity of tennis in Greece, a country where the sport has just begun to break into mainstream culture.