LiveMode

Football
Brazil

Globo’s renegotiated deal for rights to the 2026 Fifa World Cup has given Fifa hope of extracting even more from Brazil than it otherwise would have done, as its sales agent LiveMode prepares to take an additional premium package of rights to the market.
Multiple Sports
Brazil

LiveMode has taken on strategic investment from US growth equity firm General Atlantic and Brazilian financial services company XP Investimentos, backers of one of two groups bidding to control commercial operations in Brazilian football.
Football
Brazil

LiveMode has been renewed as Fifa’s exclusive media rights sales agent in Brazil for the men’s World Cup, providing the agency with a far more attractive package of rights for the 2026 tournament than it sold in 2022.
Multiple Sports
Brazil

Agency LiveMode has no plans to compete directly against Brazil’s established media companies for all-encompassing exclusive rights deals despite racking up a powerful audience base on streamer Cazé TV.
Football
Brazil

Fast-growing Brazilian streamer CazéTV has made its latest high-profile football acquisition in a deal for exclusive rights to 25 matches at Euro 2024.
Football
Brazil

Fluminense's weekend victory in the final of the Copa Libertadores, South America's elite clubs competition, has encouraged Brazilian media group Globo to invest in rights to the forthcoming Fifa Club…
Multi-sport
Brazil

The International Olympic Committee has taken a significant step in embracing digital influencers’ coverage of major events by agreeing a deal with the LiveMode agency to ensure live Paris 2024 coverage i…
Football
Brazil

Brazilian YouTube channel CazéTV has added US Open Cup coverage featuring Lionel Messi’s Inter Miami to its growing live football portfolio.
Football
Brazil

CazéTV, the YouTube channel of Brazilian influencer Casimiro, has acquired a package of rights to German football's Bundesliga for the 2023-24 season.
Football
Brazil

Brazilian influencer Casimiro has revealed that he will be streaming coverage of this year’s Fifa Women’s World Cup.
Multiple Sports
Brazil

Brazilian sports marketing agency LiveMode has recruited experienced sports broadcast executive Leo Lenz Cesar to its expanding team
Football
Brazil

Brazilian media group Globo has acquired rights to the forthcoming 2022 Fifa Club World Cup
Football
Brazil

The deadline to submit bids for two rights packages in Brazil to the Fifa Club World Cup passed yesterday (Monday)
Football
Brazil

Globo’s loss of exclusive digital rights to the 2022 Fifa World Cup unleashed the potential of alternative broadcasts in Brazil, as Brazilian influencer Casimiro’s streams of World Cup matches broke the country’s YouTube and Twitch’s live viewership records.
Football
Brazil

Felipe Aquilino has been recruited as head of media rights at Brazilian sports marketing agency LiveMode after recently leaving FC Diez Media, SportBusiness understands
Football
Brazil

Fifa has agreed what it claims is a landmark deal for its Fifa+ streaming service to provide the entire 2022 World Cup for free in Brazil, while content agreements have also been signed with the Disney…
Football
Brazil

Brazilian agency LiveMode has brokered an agreement on behalf of Fifa for matches from this year’s World Cup to be broadcast on streamer and digital influencer Casimiro’s various platforms in Brazil.
Football
Brazil

The Brazilian Football Confederation (CBF) is unlikely to reach its R$650m-per-year target for global media and marketing rights to the Copa do Brasil but is set fair for an overall increase compared to the current cycle.