National Basketball Association (NBA)
NBA All-Star Game ‘posts lowest ratings on record’
The National Basketball Association's All-Star Game drew its lowest ratings on record with just 4.59 million viewers tuning in across Warner Bros
LeBron James’ historic moment draws record engagement
Record numbers of viewers watched Los Angeles Lakers star LeBron James become the National Basketball Association's all-time leading scorer with 38,388 points and counting during the Lakers-Oklahoma City…
NBA recruits Fuller to content role in Europe and Middle East
Sports industry executive Sharon Fuller has joined the National Basketball Association as associate vice-president of content and social in Europe and the Middle East
NBA, Meta put VR at heart of deal extension
The National Basketball Association has signed a virtual reality-focused multiyear deal extension with global tech giant Meta
CCTV’s NBA viewership ‘approaching pre-2019 levels’
The NBA’s viewership figures on Chinese state broadcaster CCTV are reportedly close to returning to the levels reached prior to the league’s blackout in the country.
NBA releases new Christmas spot
League looks to ramp up its promotion of Christmas Day slate of games
NBA maintains value in Vietnam, secures increase in Indonesia
The NBA has maintained its rights value in Vietnam and earned an increase in Indonesia thanks to recent deals agreed from the 2022-23 season onward.
Zaslav says WBD doesn’t ‘have to have’ the NBA
Executive says a league rights renewal has to be a 'deal for the future'
Indonesia’s Emtek retains NBA rights in expanded deal
Indonesian media group Emtek has signed a 'multi-year' extension to its rights agreement with the National Basketball Association
Warner Bros. Discovery accelerates combined streaming service
Merged offering of HBO Max, discovery+ to debut next spring in US
FPT strikes three-year deal for NBA rights in Vietnam
Vietnamese telecoms operator FPT has acquired exclusive rights to the NBA in a deal starting with the current season and running until 2024-25
SporTV makes its return as NBA broadcaster in Brazil
Globo's pay-television broadcaster SporTV will once again broadcast the NBA in Brazil after securing a sublicensing agreement with beer brand Budweiser, which holds a package of NBA media rights in the…
Buzzer secures multiyear NBA, WNBA extensions
Live sports mobile platform Buzzer has secured multiyear partnership extensions with the National Basketball Association and Women's National Basketball Association to continue to distribute out-of-market…
ESPN expands NBA deal in Australia
ESPN has expanded its media rights agreement in Australia with the NBA to add two live games per week that were previously on free-to-air public-service broadcaster SBS, starting from the upcoming 2022-23…
Warner Bros. Discovery retains ‘Inside The NBA’ quartet
One of the most influential shows in US sports media stays intact
NBA’s Silver: more media change in next five years than in last 30
Commissioner details how accelerating pace of technological revolution will lead to seismic shifts in how sports are presented to fans
NBA-Rakuten extension in Japan helps league dodge troubled market
The NBA's media rights value in Japan will drop slightly under a previously-unannounced extension with Rakuten.
Sport TV renews NBA rights in Portugal for flat annual fee
Rights-holders have found it difficult to secure substantial increases in Portugal as competition between Sport TV and Eleven has slowed down since the latter’s launch in 2018.