Bundesliga International

Football
China

The German Bundesliga was the first of the 'Big Five' European football leagues to secure a media-rights deal with Chinese state broadcaster CCTV for the 2021-22 season
Football
Indian Subcontinent

Sony has committed to promoting the Bundesliga via on-the-ground activations and marketing across its media platforms to create greater visibility for the league.
Football
Indian Subcontinent

Indian pay-television broadcaster Sony Pictures Networks has agreed a two-year deal for exclusive media rights to the German Bundesliga in the Indian subcontinent
Football
South America

The German Bundesliga will be broadcast across nine South American countries by ESPN’s newly-launched Star+ streaming service under a five-year agreement announced this afternoon.
Football
China

Chinese technology and media giant Tencent has acquired non-exclusive streaming rights in China to the German Bundesliga in a two-season deal covering 2021-22 and 2022-23
Football
United Kingdom

Pay-television broadcaster Sky has secured exclusive rights to broadcast the top-tier German Bundesliga in the UK and Ireland for four seasons, from 2021-22 to 2024-25
Football
Albania

Pay-television broadcaster DigitAlb has agreed a new deal in Albania and Kosovo for exclusive rights to the Bundesliga, the top tier of club football in Germany
Football
Europe

Bundesliga International chief executive Robert Klein has said that Germany’s top-tier league has secured a “strong increase” for its international media rights across Europe from 2021-22.
Football
Netherlands

Media company Nordic Entertainment Group (Nent Group) has this morning unveiled its launch plans for the Netherlands through the acquisition of rights to German football’s Bundesliga and the Formula 1…
Football
Nordics

Nordic Entertainment (Nent) Group has banked on the German Bundesliga to be a central pillar of its expansion across Europe, as the company’s EVP and head of expansion and sport Peter Nørrelund told SportBusiness Media he believes in the league’s “prosperous future” and the broadcaster’s ability to monetise the rights.
Football
Italy

The value of the rights to second- and third-tier properties in Italy is enjoying a mini-boom in the wake of DAZN’s acquisition in March of the main live rights to Serie A for the next three seasons. Faced with the loss of its key property, Sky is fighting back, renewing deals with MotoGP and the Bundesliga and snatching rights currently held by DAZN, such as Serie B and Ligue 1.
Football
Hungary

Hungarian media group Network4 has acquired rights to Germany’s Bundesliga for the next four seasons. The deal also grants Network4 rights to the second-tier 2.B
Football
Italy

Sky Italia has renewed its rights agreement for the Bundesliga, the top tier of club football in Germany, until the end of the 2024-25 season, while the pay-television broadcaster has also struck a deal…
Football
Nordics

The German Bundesliga has agreed to extend its broadcast rights deal with media company Nordic Entertainment (Nent) Group for a further four seasons before the forthcoming cycle beginning in 2021-22 has…
Football
Germany

The German Football League (DFL) has sent a prospectus to investors outlining how it could share up to a 25.1-per-cent stake in a new unit marketing the Bundesliga’s international media and data rights.
Multi-sport
Global

LIVENow, the streaming platform launched by Aser Ventures, has recruited the experienced sports media rights executive Peter Leible as head of sport
Football
Poland

The value of Bundesliga rights in Poland has more than doubled for the 2021-25 cycle in the league’s deal with new entrant Nordic Entertainment Group, adding to a generally strong start to sales in Europe.
Football
Balkans

Pan-regional broadcasting group United Media has sealed a wide-ranging broadcast rights agreement with Bundesliga International, the worldwide commercial rights sales arm of the German league