Formula One
Pitch to create new in-flight offering, buys F1 & LaLiga
The Pitch International agency this month acquired Formula One and LaLiga rights as part of a move to create a new in-flight offering, TV Sports Markets understands.
Competition dearth hits F1 values in Austria and Russia
The price of Formula One media rights has fallen and stayed flat in recent deals for Austria and Russia respectively, reflecting the lack of competition for the property in both markets.
Econet to take on SuperSport with aggressive strategy
Start-up pay-television operator Kwese TV is the latest company set to challenge SuperSport in the sub-Saharan market, and its Kwese Sports channel is already battling the dominant sports broadcaster head-on for rights outside South Africa.
Eurosport intent drives fee up in Portuguese market
The value of Formula One media rights increased strongly in Portugal last week, thanks mainly to the aggressive intent of sports broadcaster Eurosport.
FOM leaves money on table in latest German deals
Formula One’s broadcast rights value in Germany will fall by about seven per cent when the latest renewals, agreed last week, kick in from 2016.
Bernie secures latest fee increase with free/pay rights split
Formula One Management earned a significant increase in the value of its rights in Australia last month by allowing a pay-television broadcaster to acquire rights to the championship for the first time in the country.
Fox Sports adds a zero to change Mediapro’s agenda
Spanish agency Mediapro will dilute the exclusivity of its new Formula One channel in Latin America with a sublicensing deal because it felt the offer from Fox Sports was too good to refuse.
MTG pays small increase for ‘magnificent’ F1
Modern Times Group said this week that the emergence of Nordic drivers in Formula One was transforming the championship into a “magnificent” media rights property.
F1 taps into Canadian competition
Formula One has earned a significant increase in its rights value in Canada thanks to intense competition between pay-television broadcasters.
New F1 rights strategy will be in place next season
Mediapro renews F1 deal in Spain but for smaller package