F1 goes DTC in India as non-cricket properties face tough times

(Photo by Michael Potts/BSR Agency/Getty Images)
(Photo by Michael Potts/BSR Agency/Getty Images)
Formula 1 launched its OTT platform F1 TV Pro in India prior to the 2023 season’s start after none of India’s major sports broadcasters offered a high enough rights fee for the motor racing series.

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