Sweden

Tennis
Sweden

Swedish public broadcaster SVT has again secured domestic rights to the Stockholm Open, the ATP 250 tournament which this year will take place from October 14 to 22
Motorcycling
Nordics

Multi-platform subscription broadcaster Viaplay has tightened its grip on motorsport properties in the Nordic region through a six-season agreement for exclusive MotoGP rights.
Football
Sweden

Subscription pay-TV broadcaster Viaplay has claimed to have “no interest” in winning back the Uefa Champions League in Sweden unless the current rights fee paid by TV4 Media drops dramatically.
Bandy
Sweden

Staylive, the Spring Media-owned OTT streaming service provider, has extended and expanded its production deal with the Swedish Bandy Federation
Multiple Sports
Sweden

Media company Viaplay Group and Swedish telco Telia have ended their carriage dispute by striking a new and expanded multi-year deal
Multiple Sports
Sweden

Åsa Edlund Jönsson, head of sport at Swedish public broadcaster SVT, has resigned from her position to become general secretary of the Swedish Olympic Committee (SOK).
American Football
Nordics

TV4 Media’s deal spans the current 2022 season, which started on September 8, and ends with the season-ending Super Bowl in February 2025.
Skiing
Sweden

Subscription streaming broadcaster Viaplay has acquired exclusive live Swedish broadcast rights to FIS World Cup events held in Austria in a deal with Eurovision Sport, the sports arm of the European Broadcasting…
Multiple Sports
Global

The Spring Media agency has acquired Hogmore Media, the Liechtenstein- and Austria-based agency known for its work in the host broadcast and distribution of football friendlies
Ice Hockey
Sweden

Israel-based automated highlights company WSC Sports has reached an agreement with the HockeyAllsvenskan, Sweden’s second-tier ice hockey league.
NFL
Sweden

TV4 Media, the Telia-owned broadcaster, has acquired rights to show the National Football League in Sweden and Finland for three seasons, from 2022 until the Super Bowl in February 2025
Football
Sweden

Swedish telco Telia will be able to offer all matches from Swedish men’s football’s top-tier Allsvenskan and second-tier Superettan currently streamed on discovery+ following a “strategic partnership” with ri…
Football
Nordics

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
Multiple Sports
Sweden

StayLive, the Spring Media-owned OTT streaming service provider, has recruited Matthew Parker from Endeavor Streaming to the role of global head of sports
Golf
Europe

LIV Golf’s inaugural Invitational Series event at London’s Centurion Club this week is to be broadcast by streaming service Mola TV, SportBusiness understands, while subscription streaming operator Via…
Ice Hockey
Sweden

Swedish media house Bonnier News and its news brand Expressen have secured rights to at least 50 pre-season games per year featuring clubs from Sweden’s second-tier ice hockey league, the HockeyAllsvenskan.
Mixed Martial Arts
Sweden

Pluto TV, the free, ad-supported streaming service owned by US media group Paramount Global, has launched in Sweden, Denmark and Norway and will provide live sport from the Bellator mixed martial arts…
Tennis
Sweden

Swedish public broadcaster SVT has acquired rights for the 2022 Stockholm Open, the ATP Tour 250 series event that will take place from October 15-23