Mixed Martial Arts
PFL targets UFC parity in five years after $100m Saudi investment
SRJ Sports Investments, the new vehicle created by Saudi Arabia’s Public Investment Fund (PIF), has made its first move, a $100m (€92m) investment into US-based mixed martial arts promotion the Professional Fig…
Huya sublicenses UFC rights from Migu
Streaming platform Huya will begin showing Ultimate Fighting Championship (UFC) events in China after sublicensing rights to the mixed martial arts promotion from rival streaming service Migu.
Foxtel seizes exclusive distribution for UFC’s PPV events
Foxtel’s Main Event channel will become the exclusive home of all pay-per-view UFC events from the start of 2024, bolstering the media group’s position as Australia’s pre-eminent sports broadcaster.
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UFC extends Mola deal in Indonesia, unveils China fitness initiative
The Ultimate Fighting Championship has extended its exclusive media rights deal in Indonesia with streaming platform Mola as part of a new “multi-year” agreement.
DAZN adds more Muay Thai, turns to Bild for PFL exposure
DAZN has further added to its combat sports portfolio by signing a deal with Muay Thai organisation Rajadamnern World Series (RWS)
UFC’s Asian talent pathway could bring coveted commercial growth
The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
PFL, China Sports Media ink broadcast deal
The Professional Fighters League (PFL) and China Sports Media (CSM) have announced a multi-year agreement to broadcast live fight coverage on short-form video platform Douyin, giving users access to all…
SuperSport adds ONE Championship to rights portfolio
Pay-television broadcaster SuperSport has continued its recent run of rights deals by formalising an agreement with mixed martial arts promotion the ONE Championship
UFC partners with Cosm for immersive PPV event venues
The Ultimate Fighting Championship (UFC) has announced a multi-year deal with tech company Cosm, who will produce and present live UFC Pay-Per-View (PPV) events using immersive 8K technology
ITV delves into MMA with PFL highlights
UK commercial broadcaster ITV has made its first move into mixed martial arts by agreeing a rights deal with US promotion the Professional Fighters League (PFL)
Seven bags ONE Championship rights in first Australian deal
Australian commercial broadcaster Seven Network has secured exclusive rights to mixed martial arts organisation ONE Championship.
The agreement marks ONE Championship's first broadcast deal in Australia
TikTok continues UFC association with expanded content deal
TikTok has announced its latest content agreement with the Ultimate Fighting Championship
BBC renews Bellator commitment
UK public-service broadcaster the BBC has struck a new rights deal with US-based mixed martial arts promotion Bellator
RMC Sport adds KSW to MMA offering
RMC Sport, the French subscription broadcaster owned by telco Altice, has enhanced its combat sports offering by agreeing a rights deal with Polish mixed martial arts promotion KSW
IMG to distribute Combate Global worldwide media rights
IMG has signed a 'multi-year' deal with United States-based Combate Global to distribute the Hispanic mixed martial arts franchise's worldwide media rights, excluding the US
Globo’s PFL rights deal helps to fill MMA void
Brazilian commercial broadcaster Globo has acquired exclusive rights to broadcast all Professional Fighters League (PFL) events in 2023 across its pay-television channel, website, app and social networks
RMC Sport remains UFC broadcast home in France
RMC Sport, the French subscription broadcaster owned by telco Altice, has agreed a multi-year extension to its rights deal for mixed martial arts promotion the Ultimate Fighting Championship (UFC)
Marsh to head ONE Championship’s European rights sales after leaving BT
James Marsh has been recruited by ONE Championship to the newly created position of vice-president of global media rights, Europe after leaving UK pay-TV broadcaster BT Sport