Indian Subcontinent

The Ultimate Fighting Championship (UFC) has agreed a five-year contract extension with its rights-holder in India and the Indian subcontinent, media group Sony Pictures Networks India.

The International Hockey Federation (FIH) has struck its most significant media rights contract for the next cycle, announcing a four-year deal with Indian media group Viacom18

Sony Pictures Networks has shored up its football portfolio with a renewal of Uefa club competition rights in the Indian subcontinent from 2024-25 to 2026-27, SportBusiness understands

Disney Star, rather than Zee Entertainment, will show the upcoming International Cricket Council U19 World Cup on its linear channels, in the wake of the delay in the merger between Sony Pictures Networks…

More than 500 million people in India watched Disney Star’s linear coverage of the 2023 ICC Men’s Cricket World Cup, the pay-television broadcaster has announced.

India's defeat to Australia in the ICC Cricket World Cup final on home soil drew a record peak concurrency of almost 59 million viewers on Disney Star's OTT platform yesterday (Sunday)

A consortium spearheaded by sports broadcaster T Sports has secured domestic rights to the Bangladesh Cricket Board until the end of 2024, the Bangladesh Premier League (BPL) T20 competition in 2024 and…

Indian conglomerate Reliance Industries has emerged as the frontrunner to acquire media giant Disney's business in the country

Disney Star recorded a peak concurrency of 35 million viewers on its OTT platform during the ICC Cricket World Cup match between India and Pakistan on October 14, setting a new global sports streaming…

Viacom18 acquired exclusive rights to the ISL at the base price, with Reliance Industries, which majority-owns both entities, key to the long-term sustainability of the league.

The International Cricket Council (ICC) has claimed a first for the sport by announcing that it will produce an additional vertical video feed for India’s staging of the upcoming 2023 World Cup.

Indian streaming platform FanCode has secured exclusive rights to selected Asian Football Confederation competitions over the next two seasons, 2023-24 and 2024-25

Media group Viacom18 has acquired exclusive rights to the Indian Super League, following the first-ever tender launched by the country’s top-tier football competition.

Sony Pictures Networks secured exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons after agreeing to pay an increased rights fee.

Last week’s sale of BCCI media rights indicates that bilateral series have likely passed their peak value, experts have told SportBusiness Media.

Media group Viacom18 has strengthened its position as the home of Indian cricket, after today (Thursday) acquiring exclusive linear and digital rights to the national team’s bilateral matches.

The merger between media groups Sony and Zee will challenge the current streaming dominance of Disney and Viacom18 in the Indian sports media market, experts say.

The merger between India’s Sony Pictures Networks and Zee Entertainment Enterprises has received approval from the National Company Law Tribunal. The long-awaited merger is set to create a $10bn (€9.1bn