Two Circles

Athletics
USA

Two Circles, the data-driven sports marketing and sponsorship sales agency, has been unveiled as a key strategic partner in the new fan-focused track league created by four-time United States Olympic champion Michael Johnson.
Multiple Sports
USA

US-based digital content agency Let It Fly Media has become the first Two Circles acquisition under the ownership of private equity firm Charterhouse Capital Partners
Football
Global

Uefa has decided to sell global commercial rights to the Uefa Women’s Champions League over a five-year cycle, from 2025-26 to 2029-30, with sponsorship rights to women’s national team events over the…
American Football
USA

While maintaining its linear dominance, the NFL is increasingly focusing attention on NFL+, its direct-to-consumer streaming service which has just completed its second regular season.
Tennis
Global

The ITF has appointed Pitch International and Two Circles to handle any as-yet unsold commercial rights to this year’s Davis Cup, as the fallout from the terminated Kosmos deal continues.
Multiple Sports
Global

Sports marketing and data technology company Two Circles has recruited Wyndham Richardson, founder of Pulselive, as its group executive director in a technology-focused position
Rugby Union
Europe

Rugby Europe, the administrative body for rugby union in Europe, has announced a three-year strategic partnership with the Two Circles sports marketing agency
Basketball
Global

The International Basketball Federation (Fiba) and sports marketing agency Two Circles have formed a long-term strategic venture for the development and commercialisation of Fiba’s new Courtside 1891 d…
Multiple Sports
United Kingdom

Sports data marketing agency Two Circles has acquired LiveWire Sport, the digital sports content company whose clients include the Premier League, the All England Lawn Tennis and Croquet Club, World Rugby…
Football
Spain

The plan for private equity firm CVC Capital Partners to invest €1.994bn ($2.3