Fan Engagement

Motorsport
USA

The Formula 1 Channel becomes the latest addition to F1’s portfolio of programming currently available for fans in the USA, supporting the core live offerings from ESPN and F1 TV.
Football
North America

OneFootball, the streaming and media platform, and Yahoo Sports, the global sports news website, have teamed up to create a one-stop content shop for football fans in North America.
Golf
Global

The OTT platform launched by the R&A using Endeavor Streaming technology has been set up to gather consumer data and provide a vehicle to stream the Open in markets devoid of competition.
Football
France

France’s Professional Football League (LFP) has claimed a global football first by developing and operating its own non-fungible token (NFT) fantasy game.
Multiple Sports
USA

US-based digital content agency Let It Fly Media has become the first Two Circles acquisition under the ownership of private equity firm Charterhouse Capital Partners
Football
Switzerland

The Swiss Football League has appointed the LaSource consultancy to help develop its so-called ‘Digital Vision 2027’ as it aims to become the “most attractive and innovative sports competition in Switz…
Multi-sport
Global

The International Olympic Committee (IOC) has significantly loosened its restrictions around athletes' use of social media during the Olympic Games following discussions with media rights-holders, albeit…
Cycling
United Kingdom

This weekend's International Cycling Union (UCI) Track Champions League in London is to enter the metaverse in a bid to engage with fans worldwide, Warner Bros
Rugby Union
United Kingdom

IMG has successfully pitched for a digital content and analysis role with Premiership Women’s Rugby (PWR), England’s rebranded domestic rugby union clubs competition.
Multiple Sports
Global

UK-based streaming platform Recast is to enter administration after funding commitments from a major investor were not forthcoming
Sailing
Global

SailGP, the annual sailing series, is to stream its first event live on TikTok this weekend, as it continues to push the boundaries on production and bringing its content to new audiences
Rugby Union
Global

World Rugby has moved to plug gaps in the sport's global reach through the launch of free streaming platform RugbyPass TV in time for next month's Rugby World Cup
Football
USA

LaLiga is stepping up its efforts in the United States as it enters its third season with broadcaster ESPN by adding more content and events in English and Spanish. ESPN entered into a $1.4bn (€1.3
Football
USA

Bundesliga International has announced Minute Media as the German football league's official content partner in North America
Football
Global

Fifa has agreed its first official collaboration with social media platform TikTok through a deal focused on the upcoming 2023 Women’s World Cup in Australia and New Zealand.
Snooker
China

Digital marketing agency Red Lantern has been appointed by the World Snooker Tour (WST) to develop its presence in key Asian markets
Multi-sport
Europe

Carving out digital clips to be used in-competition by athletes and sports bodies looks set to become the norm in media rights negotiations for events below the top tier, according to Glen Killane, executive…
Baseball
USA

YES Network, the New York regional sports network, has launched a live stats feature to its app that runs in unison with New York Yankees Major League Baseball broadcasts