Sponsorship & Marketing
Launch of $5.5m PTO Tour creates additional inventory for broadcasters, sponsors
The Professional Triathletes Organisation is to launch its PTO Tour next year with events in Canada and the US added to the existing Collins Cup teams competition to create an overall prize fund of $5
Outlast agency to sell SPOTV advertising
SPOTV, the new pan-regional, Asia-Pacific sports broadcaster, has appointed Outlast Sports & Entertainment, the Singapore-based sports marketing agency, to sell regional and local advertising, along with…
Legends appoints ex-Inter Milan executive Gandler amid international push
Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…
RugbyPass delves into NFTs with ASX Sports
RugbyPass, the global digital rugby union platform owned by pay-television broadcaster Sky New Zealand, has agreed an exclusive long-term deal with virtual sports exchange ASX Sports that will bring NFT-enabled…
EXCLUSIVE: Uefa club competitions RFP allows 6-season bids; ‘encourages’ minimum guarantees
Uefa has sent a request for proposals document (RFP) to companies interested in selling commercial rights to its club competitions, encouraging potential bidders to “consider structures with minimum guarantees” and allowing bids across six seasons.
Sportfive to sell media and sponsorship rights to African Games
The Sportfive agency has been awarded global media and sponsorship rights to the next two editions of the African Games multi-sport event
Digital native approach for Eurovision Sport in five-year ski mountaineering deal
The sport of ski mountaineering has landed a dramatic increase in exposure through a digital-led production and live streaming agreement with Eurovision Sport, the sports arm of the European Broadcasting…
Dream11, FanCode agree ICC sponsorship, streaming deals
Indian fantasy sports company Dream11 has become naming sponsor of all International Cricket Council 'pathway' tournament qualifying events in a deal running until April 2023
Infront acquires stake in Cape Town Marathon as WMM status targeted
The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race
Endeavor earnings swing back to a loss in second quarter
Company officials still present highly optimistic view, point to efforts in emerging areas such as betting, NFTs, ticketing
Turner Sports signs sportsbook deals with both DraftKings, FanDuel
Separate agreements divided between network's NBA programming, other properties