Sponsorship & Marketing

Rugby Union
South Africa

South Africa Rugby is to establish a commercial vehicle to manage its media and sponsorship rights after striking an agreement with Ackerley Sports Group (ASG), a new unit of the US investment firm
Football
Europe

The importance of sponsors to women’s football and with it the comparative absence of broadcast money has been laid bare for all to see in a new report analysing the finances of the game’s leading clu…
Surfing
Global

The World Surf League (WSL) has announced a broadcast deal with ESPN that will put all 10 of the Championship Tour events in 2024 on ESPN+, as well as several new sponsors
Football
Global

Uefa has decided to sell global commercial rights to the Uefa Women’s Champions League over a five-year cycle, from 2025-26 to 2029-30, with sponsorship rights to women’s national team events over the…
Multi-sport
Global

The International Olympic Committee (IOC) has significantly loosened its restrictions around athletes' use of social media during the Olympic Games following discussions with media rights-holders, albeit…
Esports
Germany

Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning
Football
Brazil

Brazilian media group Globo has reclaimed rights to the Copa América after securing exclusivity in the country to next year’s tournament, while brewing giant AB InBev will sponsor the event through its Michelob Ultra brand.
Football
England

The Football Association has appointed digital media executive James Gray as its new commercial director to replace Navin Singh who will soon take up a leading role with Six Nations Rugby
Football
Germany

The German Football League (DFL) has been given the green light to re-enter talks with potential investors, after the smallest possible majority of Bundesliga and 2
Athletics
United Kingdom

The continued absence of a title sponsor and long-term broadcast partner has thrown a spotlight on the financial plight of UK Athletics (UKA), which was spared from bankruptcy by Nike frontloading a significant…
Football
Global

The purchase of 3.5 million new shares in Highlight Event and Entertainment (HLEE) has pushed the shareholding of Alexander Studhalter below 20 per cent, as Highlight seeks to minimise risks to the company posed by restrictions placed on the Swiss businessman by US authorities.
Multiple Sports
USA

Endeavor, the company that owns the IMG agency, World Wrestling Entertainment and Ultimate Fighting Championship, has announced that it is exploring “strategic alternatives” for its publicly listed sto…
Multiple Sports
Germany

H.I.G. Capital, the international private equity and asset management firm, is looking to put the Sportfive agency up for sale, according to reports. Miami-based H.I.G
Basketball
USA

The National Basketball Association and Women's National Basketball Association have announced a multi-year sponsorship agreement with fitness brand Peloton
Cricket
Asia

Sportfive’s appointment of former World Sport Group executive Venu Nair has signalled the ambition of the agency to win new business in cricket as it builds up its operations in Asia.
Football
Global

Team Marketing and the France-based Agon agency have delivered a winning bid during the recent tender process for international media rights to top competitions run by the Confederation of African Football…
Padel
Global

Padel’s new Hexagon Cup event has recruited the Professional Triathletes Organisation’s chief marketing officer Tim Godfrey as strategic adviser.
Sailing
Global

Women’s Sports Group (WSG) has been hired by SailGP to provide advisory services on commercial deals for the sailing league as it looks to develop its ‘Women’s Pathway’ project. Ann