Korea Baseball Organisation (KBO)
KBO League boosts revenues through CJ ENM digital play
The Korean Baseball Organisation will receive a 30-per-cent increase in domestic rights fees for its top-tier league after media group CJ ENM secured exclusive streaming rights at a strong uplift.
CJ ENM acquires KBO League digital rights to 2026
Media group CJ ENM has secured exclusive streaming rights to the top-tier league of the Korean Baseball Organisation from 2024 to 2026, marking the first time the property has gone behind a streaming paywall in South Korea.
KBO broadcasters seek compensation for league disruption
Four Korean broadcasters with rights to the country's baseball league are seeking compensation due to disruptions to this season's schedule caused by the Covid-19 pandemic
ESPN expands Korean baseball coverage to 130 territories
Global sports broadcaster ESPN has added coverage in 130 international territories to its existing US rights deal with the Korean Baseball Organisation
ESPN to air Korean baseball for US audiences
Live baseball is returning to US audiences following the completion of a new media rights deal between ESPN and the Eclat Media Group for rights to South Korea’s KBO League.
ESPN ‘seeks free broadcast rights’ to Korean baseball
ESPN's plans to acquire rights to the Korean Baseball Organisation's domestic league are reported to have stalled after the US-based sports broadcaster is said to have attempted to acquire the rights free…
ESPN shows ‘passing interest’ in Korean baseball rights
US sports broadcaster ESPN is said to have approached the Korea Baseball Organization (KBO) on the possibility of transmitting South Korean baseball games to its American audience
Digital Consortium powers KBO growth but its sports ambitions thought limited
The emergence of a ‘digital consortium’ to rival the long-standing Korea Pool of free-to-air broadcasters led the Korea Baseball Organisation to record-breaking rights income for its new cycle in the most recently concluded deals. But local industry experts see the digital consortium (DC) deal as a one-off and do not expect it to become a major player in the sports media-rights market.
KBO tenders international media rights for 2020-23
The Korea Baseball Organization has launched a tender for the distribution of its media rights in territories outside Korea, covering the 2020 to 2023 seasons
Updated – KBO agrees record-value Korean media-rights deal
The Korea Baseball Organisation has agreed a domestic media rights deal with the country's three main free-to-air broadcasters worth KRW54bn ($45m) per season for the four seasons from 2020 to 2023, according…