NBC Sports
NBC ‘preparing’ $2.5bn NBA rights bid to rival TNT Sports
NBC is looking to get back into National Basketball Association media rights with a $2.5bn (€2.3bn)-per-year offer that would oust Warner Bros. Discovery's TNT Sports.
NFL on Peacock boosts platform’s revenue by 54 per cent
The National Football League on Peacock, NBCUniversal's streaming service, has helped revenue for the service grow 54 per cent to $1.1bn (€1.03bn) in the first quarter of 2024 compared to the same period in the previous year.
Nascar accelerates CW deal to cover final races of 2024 Xfinity season
The final eight races of Nascar's Xfinity Series will exclusively air on The CW Network this season, accelerating the network's seven-year deal that was set to begin in 2025
NFL playoff ratings soar in divisional round
The National Football League has set records during its live postseason coverage across the main US networks
Cordella takes top NBC Sports job, replacing Bevacqua
NBCUniversal has ended its search for a new president of its NBC Sports operation, promoting veteran executive Rick Cordella rather than choosing an outside hire
NFL opening weekend, college football score major US viewership
The return of the National Football League, combined with a strong slate of college games, drew major audiences across US television, including a record for Monday Night Football on ESPN
Chicago street race draws NBC’s biggest NASCAR audience in six years
NASCAR's Cup Series street race in Chicago drew a total audience of 4.795 million viewers on NBC and Peacock, making it the most-watched NASCAR race on NBC platforms in six years
US Open delivers highest domestic ratings since 2019
NBC Sports' coverage of the 2023 US Open was the most-watched edition of the event since 2019, highlighted by a nine-hour broadcast of the final round averaging 6
Peacock to air first exclusively streamed NFL playoff
Peacock, NBCUniversal's direct-to-consumer streaming platform, will be the home of the first exclusively live-streamed National Football League playoff game, airing a NFL wild-card playoff on Saturday…
NBC Sports, Peacock retain Tour de France rights to 2029
NBC Sports and the Peacock streaming service will continue to broadcast US coverage of the Tour de France and other major European road races following a six-year extension signed with promoter Amaury…
Start of Amazon’s ‘TNF’ helps lead to dip in NFL viewership
League finishes the 2022 regular season down slightly in domestic viewership, but several linear networks posted audience gains
NFL, domestic media partners set series of audience records
League generates its best-ever average viewership for Thanksgiving Day games
NASCAR touts viewership bump, 2023 broadcast schedule
NASCAR has announced its 2023 schedule, including broadcast networks and times for the Cup Series, Xfinity Series, and Truck Series, garnering its greatest level of broadcast exposure in more than a decade,…
US Ski & Snowboard aligns with Outside Interactive, extends NBC Sports deal
US Ski & Snowboard has secured a long-term strategic partnership with outdoor recreation media and services company Outside Interactive, which will stream International Ski Federation (FIS) World Cup …
BetMGM expands NFL presence on NBC Sports
Leading online gaming operator BetMGM is significantly increasing its presence on NBC Sports by striking a partnership for the 2022 National Football League season, highlighted by high-profile integrations…
NFL records series of gains in Week 1 domestic viewership
Each of league's US rightsholders see markers of audience growth
NBC Sports posts best ‘SNF’ opener rating since 2015
Buccaneers-Cowboys clash delivers 35 per cent viewership boost
NBC Sports remains bullish on PGA Tour despite LIV Golf threat
NBC Sports chairman Pete Bevacqua says he remains bullish about the future of the PGA Tour despite a number of leading players continuing to join the rival Saudi-backed breakaway tour LIV Golf