Nascar
Nascar unveils in-season tournament with new broadcasters TNT, Prime
Nascar is following the example of the National Basketball Association and Major League Soccer by unveiling an in-season, bracket-style tournament for its Cup Series to begin in 2025
Nascar accelerates CW deal to cover final races of 2024 Xfinity season
The final eight races of Nascar's Xfinity Series will exclusively air on The CW Network this season, accelerating the network's seven-year deal that was set to begin in 2025
Nascar extends with Fox, NBC and adds Amazon, TNT in $7.7bn seven-year deals
Nascar has signed seven-year domestic media rights contracts for its premier Nascar Cup Series with broadcasters Fox Sports, NBC Sports, Amazon Prime Video and TNT Sports that will begin in 2025 and run…
Ratings growth and strategic alignment helped Nascar seal huge Xfinity Series deal
The CW’s deal for exclusive Nascar Xfinity Series rights in the US has made it the most valuable second-tier motorsport property in the world, teeing up an overall media rights fee increase for Nascar as it begins the final stages of negotiations for rights to the top-tier Cup Series.
Sportradar gets key betting data rights in Nascar contract renewal
Sportradar has significantly strengthened its data rights agreement with Nascar, adding official betting data for the US stock car racing series for the first time
Nascar extends college sports marketing presence through Learfield deals
Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama
Nascar sells Xfinity Series to CW in standalone deal from 2025
Nascar's decision to sell Xfinity Series rights on a standalone basis demonstrates a clear change in the stock car series' domestic media strategy from 2025, as it seeks greater exposure for the teams and drivers in its ecosystem.
Chicago street race draws NBC’s biggest NASCAR audience in six years
NASCAR's Cup Series street race in Chicago drew a total audience of 4.795 million viewers on NBC and Peacock, making it the most-watched NASCAR race on NBC platforms in six years
NASCAR, SiriusXM announce multi-year renewal
NASCAR and SiriusXM have announced a multi-year renewal of their broadcasting agreement, continuing the exclusive SiriusXM NASCAR Radio channel that airs live broadcasts of races and daily talk shows and…
ARCA Menards Series extends Fox Sports deal in US through 2024
The Automobile Racing Club of America and Fox Sports announced an extension of broadcast rights for the ARCA Menards Series in the United States through the 2024 season, while also expanding the number…
NASCAR touts viewership bump, 2023 broadcast schedule
NASCAR has announced its 2023 schedule, including broadcast networks and times for the Cup Series, Xfinity Series, and Truck Series, garnering its greatest level of broadcast exposure in more than a decade,…
Nascar seals Fox Sports Mexico, Bandeirantes rights deals
US stock car racing series Nascar has sealed rights agreements with pay-television broadcaster Fox Sports Mexico and Brazilian media group Bandeirantes until 2024
Nascar’s Clash at the Coliseum pays dividends with 4.283m viewers on Fox
Nascar's decision to move the Busch Light Clash from Daytona, Florida, to the Los Angeles Coliseum has reaped immediate rewards with the preseason exhibition race securing an impressive 4
Nascar Roots series shifting to FloSports in multiyear streaming partnership
Nascar and sports streaming service FloSports have announced a multiyear partnership that will make the FloRacing vertical the new home of Nascar's Roots properties.
Nascar’s Netflix sitcom ‘The Crew’ will not have second season
Nascar's Kevin James-fronted Netflix comedy series The Crew has not been renewed for a second season, SportBusiness understands
Netflix develops Bubba Wallace docuseries
Global streaming service Netflix is developing a docuseries following Bubba Wallace, Nascar’s only Black full-time driver, as he competes for the newly formed 23XI Racing team.
Nascar partners with Grabyo to enhance content capabilities
US stock car racing series Nascar has partnered with cloud video production platform Grabyo to shift its digital video production workflow to a hybrid model.
Eleven picks up exclusive Nascar rights in Portugal
Subscription broadcaster Eleven has secured exclusive rights in Portugal to US stock car racing series Nascar in a deal covering 2021 and 2022