NFL-Genius betting rights extension reaffirms that cash is king

(Christian Petersen/Getty Images)
(Christian Petersen/Getty Images)
The current crop of cash-plus-equity betting rights deals agreed by US sports leagues at the start of the decade are likely to be the last of their kind, according to industry experts polled by SportBusiness for its new Betting Rights Report 2024.

You need to be a SportBusiness Media subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

American Football

NFL media deals show the way for rights-holders on deck in the US

16 Apr 2021
American Football

TV RIGHTS DEALS 2: NFL, Diamond League, Indian Premier League and more

4 May 2010
American Football

Shock switch of NFL rights marks TV strategy changes

10 Apr 2008
American Football

TV RIGHTS CLIPS 2: Athletics, cricket, hockey, boxing and NFL

29 Apr 2008
American Football

Why NFL put long-term strategy above high cash bid

13 May 2008