Sky Deutschland
Bundesliga domestic tender derailed by DAZN allegations
The domestic Bundesliga rights sales process has ground to a halt after DAZN, one of the bidders, accused the league of violating competition laws by not accepting its offer
Sky locks up Premier League rights to 2028 in DACH region
Premier League broadcast rights have been retained in German-speaking countries by Sky Deutschland until the end of the 2027-28 season
DFL takes first step in 2025-29 domestic rights tender
The German Football League (DFL) has asked prospective bidders for domestic Bundesliga rights from 2025-26 to 2028-29 to register for the forthcoming invitation to tender
Sky Deutschland leverages OTT brand in Virtual Bundesliga sponsorship
Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning
F1 returns to RTL under multi-property Sky sublicensing pact
German media group RTL has secured rights to Formula 1, the German 2. Bundesliga and the English Premier League as part of a wide-ranging content sharing agreement with pay-television broadcaster Sky Deutschland
Amazon ousts Sky by netting Wimbledon rights in Germany and Austria
Online retail giant Amazon has secured Wimbledon rights for the first time in any market, after acquiring exclusive rights to the tournament in Germany and Austria from 2024 to 2027
Sky swoops for DACH pay-TV rights as MotoGP seeks FTA broadcaster in Germany
Sky Deutschland opted to secure exclusive pay-television rights in the DACH region for MotoGP in order to complement its motorsport portfolio after the withdrawal of ServusTV from the linear broadcast space in Germany.
MotoGP switches to Sky in Germany following ServusTV exit
Motorcycling's MotoGP World Championship is to move to pay television in Germany from next year, after Sky Deutschland secured the rights
Monetisation the key question as sport goes vertical
Sport is increasingly consumed as a media product through 9:16 and other vertical aspect ratios on people's phones. SportBusiness Media examines the possibilities and challenges of this disruption.
DFL braces itself for challenging tender process
Amid unfavourable market positions, numerous sources in the German market have told SportBusiness Media that the DFL will do well to match its current rights revenues from 2025-26 onwards.
Dyn secures carriage with Sky Deutschland
Soon-to-launch streaming platform Dyn has secured a carriage deal with pay-television operator Sky Deutschland
Rösner swaps ProSiebenSat.1 for Sky Deutschland
Sky Deutschland has announced the appointment of ProSiebenSat.1 media rights executive Alexander Rösner to the newly created role of senior vice-president of sports editorial.
Sky Deutschland taps into Bild audience with Wimbledon sublicence
Sky Deutschland has opted to make a handful of matches from tennis’ Wimbledon Championships available on a free-to-view basis after reaching a sublicensing agreement with the Axel Springer-owned Bild n…
Reasons for optimism despite uncertainty, says Sky Deutschland’s Classen
Sky Deutschland executive vice-president Charly Classen says he is motivated by the challenge of navigating the pay-television broadcaster’s sports division through an “uncertain” operating environment.
Sky Deutschland to share DP World Tour streaming rights with DAZN
DAZN has acquired live subscription OTT rights to golf’s DP World Tour in Germany, Austria and Switzerland and will share streaming exclusivity with Sky Deutschland, the long-running broadcaster of th…
Sky Deutschland agrees late deal for Germany’s U17 Euro final
Pay-television broadcaster Sky Deutschland will stream live, free-to-view coverage of this evening’s Uefa European U17 Championship final between Germany and France.
Sky Deutschland incorporates fantasy football into live Bundesliga coverage
Sky Deutschland has announced an initiative with gaming platform Kickbase that will see the pay-TV broadcaster offer live German Bundesliga coverage aimed at fantasy football players
Sky Deutschland lifts paywall for two F1 races
Sky Deutschland has announced it will simulcast live coverage of two Formula One races on its YouTube channel as the pay-television broadcaster seeks to honour its free-to-watch obligations in the absence…